author, Brad Forsythe, decided to search for books written for the "local
advertiser." What he found was written for the ad professional but
virtually nothing for the local advertiser. "It’s as if the
word "local" never connects with the word "advertising" yet
there is a distinctive difference. Entrepreneurs need short and concise
advice based on real world experience, not marketing theory" says
Forsythe. That’s why he has written "The 33 Most Common Mistakes
Made by Local Advertisers".
For the busy entrepreneur or marketing manager engaged in local advertising,"The
33 Most Common Mistakes Made by Local Advertisers" is a fast-forward
guide that helps you get it now and get it right. Short, lively chapters
deliver pull-no-punches advice gained from Brad Forsythe’s 25 years
of agency and media experience.
If you are interested in purchasing the book, please contact our office.
PRAISE FOR "The 33 Most Common Mistakes
Made by Local Advertisers"
|"Simple and straightforward, a must-read for marketing managers
of small and large businesses. You’re going to like the way this
reads,I guarantee it."
- George Zimmer, Founder, The Men’s Wearhouse
|"Every business owner
who invests advertising dollars in a local community should
read this book. The author demystifies a topic
that everyone seems to have a general opinion about, but usually
an opinion that is not well-grounded in communication fundamentals.
profitable read for any local advertiser."
- Angus Macaulay, Vice President/Market Development, Inc. Magazine
|"Hold your calls and
advertise until you read this book! The practical advice you need
and nothing but."
- Sarah White, Author, Do-It-Yourself Advertising,
Complete Idiot’s Guide
to Marketing Basics
New Books Coming Soon