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Co-host Brad Forsythe interviews Tim Zuckert, President and CEO of Shift Control Tim Zuckert is President and C.E.O. of Shift Control Media, a branded entertain- ment company that creates original games and related social media applications for innovative marketers. Based on his work with such blue chip advertisers as Pepsi, Frito Lay and Hershey Foods, Tim identified a market opportunity to leve- rage the popularity and pervasiveness of games and the viral distribution power ...

Co-host Brad Forsythe interviews Lucas Conley, Author of Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications. At the Atlantic Monthly, where Conley began his career, he spent ...

Co-host Brad Forsythe interviews Alex Ben Block, Editor at Large, The Hollywood Reporter Show Business Historian, Hollywood Today Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and ...

Due to Hurricane Ike, we are experiencing technical challenges at our hosting facility and will be airing an encore presentation of George Lois this week.

Due to Hurricane Ike, we are experiencing technical challenges at our hosting facility and will be airing an encore presentation featuring George Lois this week.

This week Co-Host Brad Forsythe interviews Rishad Tobaccowala, CEO of Denuo. Rishad Tobaccowala is the CEO of Denuo a futures “think-do” company that helps its clients get to the future first in ways that make “tomorrow tangible today”. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as Hewlett Packard, Kellogg’s and DuPont and also works with start-ups such as Bright Cove and Sling Media. Tobaccowala simultaneously serves as ...

This week Co-Host Brad Forsythe interviews David Meerman Scott, Author of Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs. David Meerman Scott is the author of TUNED IN: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Wiley). He is also the author of the Web Ink Now blog and The New Rules of Marketing and PR, a book which won the 800-CEO-READ Author’s Choice Award in 2007. Find out more from the website and blog at: ...

This week Co-Host Brad Forsythe interviews Praveen Kopalle, Associate Professor of Business Administration at the Tuck School of Business, Dartmouth. After teaching at the University of Arizona in Tucson, Arizona, for four years, Praveen Kopalle traded the warm, southern weather for the charming Northeast and joined the Tuck School in 1996. His teaching and research interests include marketing management, marketing research, pricing strategy, and new product ...

This week Co-Host Brad Forsythe interviews Mark Tungate, Author of Branded Male. Mark Tungate is a British journalist and author based in Paris, France. He specializes in branding and communications. His most recent book is Branded Male: Marketing to Men, published by Kogan Page. He is also the author of ADLAND: A Global History of Advertising and the bestselling Fashion Brands: Branding Style from Armani to Zara. On the journalism front he is a regular contributor ...

This week Co-Host Brad Forsythe interviews Marc De Swaan Arons, Founder and Chairman of Effective Brands. Marc is a expert in the field of global brand leadership and the chairman of EffectiveBrands. Having worked with many prominent brand leaders, Marc is a keynote speaker and has been published in industry focused newspapers and journals. Following a successful career with Unilever and having co-founded EffectiveBrands in 2001 Marc was listed as one of the top-ten ...

This week Co-Host Brad Forsythe interviews C. Raymond Taylor, John A. Murphy Professor of Marketing, Marketing & Business Law, Villanova University. Charles R. “Ray” Taylor is the John A. Murphy Professor of Marketing at Villanova University. He received his Ph.D. from Michigan State University. Taylor served as President of the American Academy of Advertising in 2005, having previously served as Vice President and Treasurer. Dr. Taylor also serves on the Advisory Board of ...

This week Co-Host Brad Forsythe interviews Robyn Spizman, Co-Author of Where's Your Wow? 16 Ways To Make Your Competitors Wish They Were You. Robyn Spizman is a nationally recognized television and radio personality, consumer advocate and prolific author. As one of the country's leading gift-giving and how-to experts, Robyn has appeared weekly on the Atlanta NBC affiliate WXIA-TV for more than two decades with her "Been There Bought That" Super Shopper and Super Mom ...

This week Co-Host Brad Forsythe interviews C. Russell Brumfield, Author of Whiff! The Revolution of Scent Communication in the Information Age. C. Russell Brumfield is a classic entrepreneur with a keen ability to identify upcoming trends and to harness their potential. With an endless curiosity that is as diverse as his career, he is a student of science, technology, business, marketing, philosophy, religion and metaphysics. His interests and experience have afforded him the ...

This week Co-Host Brad Forsythe interviews Derek Handley, Founder and CEO of the Hyperfactory. Derek Handley is one of the mobile world’s leading young entrepreneurs and has been at the forefront of some of the industry’s most successful, innovative and technological ventures over the past seven years. In 2000, Derek founded mobile marketing and media company The Hyperfactory, with his brother Geoffrey Handley. Now based in Los Angeles, Derek is responsible for The ...

This week Co-Host Brad Forsythe interviews Andrea Learned, Author of Don't Think Pink: What Really Makes Women Buy - And How To Increase Your Share of This Crucial Market. Andrea Learned is a widely respected thought leader on marketing to women and marketplace gender trends. She is the co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004) – which Soundview Executive Summaries identified as one of the ...

This week Co-Host Brad Forsythe interviews Denise Shiffman, Author of The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture  Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials. She is also the award-winning author of The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture. In her twenty-three-year marketing and ...

This week Co-Host Brad Forsythe interviews Travis Miller, Co-Author of Gravitational Marketing: The Science of Attracting Customers  Travis Miller and his partner Jimmy Vee, are the nation's leading experts on attracting customers and specialize in helping business owners, executives and sales professionals with an entrepreneurial spirit double their customer base and become a recognized leader in their industry in 12 months or less. They believe that every business should be ...

This week Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio ...

This week Co-Host Brad Forsythe interviews New York Times Reporter Matt Richtel, Author of Hooked: A Thriller About Love and Other Addictions. Matt Richtel is a reporter for the New York Times. Since 2000, he has been based in the San Francisco bureau, where he has covered technology, telecommunications, venture capital, Silicon Valley cultural issues, and a host of other topics, including Internet gambling and pornography. Matt undertook the issue of compulsive technology use in ...

This week Co-Host Brad Forsythe interviews Andrew Pierce, Senior Partner - Prophet. With over 20 years experience in brand and marketing strategy consulting, Andrew is a senior partner based in our New York office. He has worked across a variety of industries, including financial services, automotive, CPG, consumer services, and retail, with senior management teams at American Express, General Motors, Hewlett Packard, Fidelity Investments, and McDonalds, among others. He has been ...