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Marketing Consultant Explains Rise of Broadband & Behavioral Targeting - The Advertising Show
 

Marketing Consultant Explains Rise of Broadband & Behavioral Targeting

Marketing Consultant Explains Rise of Broadband & Behavioral Targeting

Co-host Brad Forsythe interviews Neil Perry, Vice President of Market Intelligence at iMedia Communications. Neil discusses the rise of broadband and its implications to marketers and advertisers as well as the greater interest in behavioral targeting throughout the industry. Prior to joining iMedia, Neil was President of Neil Perry Associates, Inc., a marketing consulting firm based in the Chicago area, providing thought leadership and brand insights to a number of organizations, including Frankel (a Publicis agency), Advertising.com, GlaxoSmithKline, AT&T Wireless, and Motorola. Previously, Neil was a 23-year veteran of McDonald’s Corporation, where he last served as Senior Director of National Marketing, in charge of Interactive Marketing.