Guests

When AKQA opened its doors New York in 2004, Denmark’s legendary Lars Bastholm was placed at the helm as Executive Creative Director. Lars has been working in the interactive marketing industry for over 10 years. After starting up Grey Interactive in Scandinavia, he joined Framfab in Copenhagen, Denmark as Creative Director. There he worked on some of the world’s most recognized brands, including Nike, LEGO, The Coca-Cola Company and Carlsberg. Lars is one of the most award-winning creatives in the digital marketing industry, having won three Cyber Lions Grand Prix in Cannes, six Clios, four One Show Interactive Pencils and five London International Advertising Awards, to name a few. In 2004, Lars served as Internet Jury Chairman for the 2004 Clio Awards and was recently featured in the book “How to catch the Big Idea: The Strategy of Top-Creatives”.

Joseph Jaffe is President and founder of Jaffe, LLC (www.getthejuice.com), a new marketing consulting practice. Prior to consulting, he was Director of Interactive Media at TBWA\Chiat\Day and OMD USA. His past and current clients include Kmart, Absolut Vodka, Embassy Suites, Cunard, the AAAA, Reuters, MSN, and Google. He is currently a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. Hailing from South Africa, Joseph lives with his wife and two children in Westport, Connecticut.

Mike Boylson is the Executive Vice President and Chief Marketing Officer of the J.C. Penney Corporation. Previously, Boylson served as Vice President and Director of Marketing Planning and Promotions. In 1999, he was selected to serve on the strategic task force that led and directed the implementation of the retailer’s centralization, a landmark undertaking in JCPenney’s 100-year history. Boylson’s background includes positions as District Manager, Regional Business Planning Manager, Senior Merchandising Manager, and Store Manager. He Joined JCPenney in 1978 as a Management Trainee.

Brian Steinberg is the advertising columnist for The Wall Street Journal, which is published by Dow Jones & Company. Prior to being appointed to his current position in 2003, Mr. Steinberg was a special writer and the media business reporter for Dow Jones Newswires, the Company’s realtime, electronic news division. As Newswires’ lead media reporter, he covered many subjects and companies and edited “The Pitch,” a weekly marketing column, which he originated with another reporter in September 1999. Mr. Steinberg joined Newswires in 1997 as a reporter covering the telecommunications industry. Mr. Steinberg was a business reporter and columnist for the Capital in Annapolis, Md., before joining Dow Jones. He has also worked as a news assistant in the Washington bureau of the New York Times and as an editorial assistant for Spy magazine. His freelance articles have appeared in the New York Times, the Washington Post, the San Francisco Chronicle, USA Weekend, Entrepreneur and Entertainment Weekly.

Chuck Nyren is an award-winning copywriter and advertising/marketing video producer. Through the years he has written copy and/or been a creative strategist for Microsoft, various international professional audio companies, many small Seattle-based ad agencies and companies, and numerous television and radio stations from coast to coast. Chuck has won three International Competition Cindy Awards (Cinema in Industry), two Gold, and one Silver. Chuck has been interviewed by The New York Times, The Los Angeles Times, CBS MarketWatch, and many other newspapers, magazines, and radio shows worldwide.

Fred Newman is the author of “MouthSounds: How to whistle, pop, boing, and honk for all occasions… and then some”. He has created voices and sounds for dozens of movies including “Gremlins I & II”, “Who Framed Roger Rabbit?” and “Practical Magic”. He has received two Emmy nominations for his work on PBS’s “Between the Lions” and tours regularly with Garrison Keillor on NPR, providing improvised sound effects for “A Prairie Home Companion”. After writing the first incarnation of “MouthSounds” in 1980, Fred began working as an actor and writer with Jim Henson, and hosting shows for Nickelodeon and Disney including the New Mickey Mouse Club with Britney Spears, Christina Aguilera, Justin Timberlake, and JC Chasez. He created voices, music, and sound effects for the long-running Nickelodeon and Disney series “Doug” and went on to win Aces, Emmys, Peabodys, and Clios.

Alex is the Editor of TelevisionWeek, a trade newspaper based in Los Angeles. It is owned by Crain Communications, which also publishes Advertising Age. In addition to being Editor, he writes a weekly column about personalities, trends and news in broadcast, satellite and cable TV (see samples at TVWeek.com). Block is also a regular panelist for “Call Sheet,” an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter for seven years, longer than anyone else has ever held that title. He has also been Associate Editor of Forbes Magazine, City Editor of the Los Angeles Herald Examiner, columnist for the Detroit News and movie critic and Entertainment Editor of the Miami News. Block is the author of the critically acclaimed book, “OUTFOXED: The Inside Story of America’s Fourth Television Network,” and the global bestseller, “The Legend Of Bruce Lee.”

Amy O’Kane is currently the Director of Advertising and Marketing Services for British Airways in North America and looks after advertising, brand management, research, sponsorship and marketing on the airline’s website in the US and Canada. Amy is responsible for promoting British Airways’ travel expertise: demonstrating how British Airways anticipates the needs of business travelers and demonstrating why leisure customers should ‘go with those who know’ London best – British Airways. Amy has worked across a range of specialties within the marketing discipline. After beginning her career in Sales in Washington DC, Amy came to New York to work on loyalty marketing for the airline’s frequent flyer program, the Executive Club. In 1997, Amy transferred to British Airways’ headquarters in London to research, develop, and launch a relationship-based direct marketing program for leisure travelers. She then became Brand Manager, World Traveler, which involved extensive consumer research and implementation of a product re-launch. In 2000, Amy returned to New York, taking up the responsibility for premium revenue generation and B2B marketing. She then became Advertising Manager, responsible for brand and tactical advertising through the line, before taking on her current expanded role.

John Fox is the president and founder of Venture Marketing, a marketing firm for growing companies. Since 1997, he and his team have invested entrepreneurial spirit, insight and creative wit to help companies effectively jump hurdles in the sales cycle. John began his career as a field sales engineer with Intel and then joined the upstart U.S. Robotics where he directed the company’s sales and marketing efforts including the launch of the Courier modem line—the world’s top-selling computer modem. After short assignments with Tellabs and Engineering Tools and Telebit, John moved back to Chicago to start his own company, Venture Marketing. John’s first book, “Marketing Playbook”, uses the language of American Football to lay out 102 of the best marketing plays to get the sales team across the goal line. He has authored and been featured in numerous publications, including BusinessWeek, Chicago Tribune, Sales & Marketing Management, National Business Association’s boss Magazine, Female Entrepreneur, PCWeek/eWeek, and MyBusiness Magazine.

John Fox is the president and founder of Venture Marketing, a marketing firm for growing companies. Since 1997, he and his team have invested entrepreneurial spirit, insight and creative wit to help companies effectively jump hurdles in the sales cycle. John began his career as a field sales engineer with Intel and then joined the upstart U.S. Robotics where he directed the company’s sales and marketing efforts including the launch of the Courier modem line—the world’s top-selling computer modem. After short assignments with Tellabs and Engineering Tools and Telebit, John moved back to Chicago to start his own company, Venture Marketing. John’s first book, “Marketing Playbook”, uses the language of American Football to lay out 102 of the best marketing plays to get the sales team across the goal line. He has authored and been featured in numerous publications, including BusinessWeek, Chicago Tribune, Sales & Marketing Management, National Business Association’s boss Magazine, Female Entrepreneur, PCWeek/eWeek, and MyBusiness Magazine.

Neil Perry is the Vice President of Market Intelligence at iMedia. Neil oversees the vision and direction of the iMedia Reports, a series of comprehensive studies on subjects relevant and impactful to the interactive world. Prior to joining iMedia, Neil was President of Neil Perry Associates, Inc., a marketing consulting firm based in the Chicago area, providing thought leadership and brand insights to a number of organizations, including Frankel (a Publicis agency), Advertising.com, GlaxoSmithKline, AT&T Wireless, and Motorola. Previously, Neil was a 23-year veteran of McDonald’s Corporation, where he last served as Senior Director of National Marketing, in charge of Interactive Marketing.

Tony Kern is the U.S. Deputy Managing Partner of Deloitte & Touche LLP’s Technology, Media & Telecommunications (TMT) group. He is also the Americas Managing Partner for Media & Entertainment and the Global Managing Partner for TMT Business Innovation. He brings nearly 30 years of TMT experience to the organization, directing worldwide consulting programs for major media companies, wireless carriers, regional Bell operating companies, cable television operators, financial institutions and technology concerns. Tony’s recent engagements include management consulting, global corporate restructurings, enterprise-wide optimization planning, and strategy and business planning, as well as merger and acquisition reviews and internal control compliance. Tony has spoken on various TMT topics at advanced industry seminars and is often quoted in the press on industry leading issues. He is recognized as a TMT industry expert by the U.S. Federal Courts in matters of management, transactions and value strategies.

Fred Surr is a co-founder and Executive Producer of Captains of Industry^® Advertising and Marketing Communications. As Vice President and Co-founder of Video Research, Inc. from 1983-90, he co-created, developed and produced the children’s series Spinnaker Videos, which sold over 250,000 units in the home video market; and The Adventures of Commander Crumbcake, a thirteen-episode series which aired on Showtime, Canada’s Global Network, and in 22 overseas markets. Surr’s directing credits also include: There Once Was a Man from Pawtucket (a short comedy film selected to open the Providence Film Festival), Reading Rainbow starring Levar Burton (PBS), the First, Do No Harm interactive video series (considered must-see viewing in healthcare), and The Institute for Back-up Trauma, starring John Cleese.

Alec Gerster joined Initiative as chief executive officer in April 2002. Alec is responsible for overseeing the Initiative’s worldwide operations and the global management team to set the direction for corporate strategy and development. In addition to his responsibilities at Initiative, Alec offers his media services expertise to key clients of sister agencies represented by parent company, The Interpublic Group of Companies, including Unilever and Bank of America. Prior to joining Initiative, Alec served as CEO of MediaCom Worldwide which under his leadership became a top global media network. Alec was also director of media ventures for MediaCom’s corporate parent, Grey Global Group where he lead MediaCom to become a major power in the digital Internet world while at the same time playing a key role in founding Grey Technologies Group, which included such companies as Grey Interactive, KPE and media.com. In addition to his media management responsibilities, Alec has a decade of experience with entertainment accounts. He ran the multinational Warner Bros. account and developed the positioning and marketing strategies for several other entertainment accounts.

The AAF National Conference 2005 and 100th Anniversary Celebration in Nashville, Tennessee with more than 1,000 advertising executives representing all industry segments – advertisers, agencies, media companies and service providers/suppliers will convene at this premier industry event. AAF’s National Conference 2005 will feature high-profile speakers, sought-after networking sessions, the Ad Expo and star-studded events such as the Worldwide ADDY Awards Show and the National Student Advertising Competition (NSAC).

Barbara Peterson is a contributing editor of Condé Nast Traveler, and is an online commentator for cntraveler.com, the publication’s Web site. Peterson has worked as a magazine writer for more than 20 years. Her freelance articles have appeared in the New York Times, New York Post, San Francisco Chronicle and Consumer Reports. She has also written television scripts for CNBC’s “Travel Tips” segment. Her previous affiliations include Frequent Flyer and Diversion magazine. Peterson was also the chief contributor for the book “Fly Easy,” as well as the co-author of “Rapid Descent: Deregulation and the Shakeout in the Airlines.” In her recent book, “Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry,” Peterson received full access to all the major players getting a rare inside look into jetBlue’s corporate culture.

Robin Sloan, one of the co-creators of the viral Flash movie EPIC 2014, is a staffer at Current, a new, independent cable and satellite TV network based in San Francisco in charge of the homepage blog and building the network’s participatory production platform. Current TV was spearheaded by former U.S. Vice President Al Gore who will be acting as the channel’s chairman. Before Current, Robin worked at The Poynter Institute in St. Petersburg, Florida, as an interactive producer and helped to launch Poynter’s e-learning program. Robin has appeared on NPR’s “On the Media” and has produced an interactive map of journalists deployed in Iraq in 2003.

Matt Thompson, one of the co-creators of the viral Flash movie EPIC 2014, is the Fresno Bee’s first online reporter. He graduated from Harvard University in 2002 with four years of a cappella singing under his belt, as well as a senior thesis on Buffy the Vampire Slayer and a bachelor’s degree with high honors in English and American Literature and Language. After a year in Boston, tearing through movie scripts as an intern at Scout Productions, Matt found his way to the Poynter Institute for Media Studies. He spent a year as an online reporter/producer for Poynter, reporting, writing, and editing articles for Poynter Online, as well as creating art for the site, lecturing journalists on the future of journalism, and occasionally interviewing Carl Bernstein.

Peter Han has had a wide variety of experiences in the business and journalistic worlds. He began his business career at Vertex Partners, a boutique strategy consulting firm located in Boston. From Vertex, Peter moved onto the Fortune 500 setting, working in the strategic marketing group at Dell Computers. Peter then helped found an Internet services startup, Hanrick Associates that developed web analytics technology which he later sold in 2002 to a larger Seattle-based software company. Peter now works at Microsoft, managing the server team within the company’s Worldwide Licensing and Pricing group. The book, “Nobodies to Somebodies,” is based on Peter’s interviews with one hundred fascinating people who figured out how to find and pursue big opportunities. They span a wide range of fields, including politics (former Senator Bill Bradley), business (Reebok CEO Paul Fireman), acting (John Lithgow), activism (Sierra Club president Larry Fahn), writing (Tom Clancy), science (Nobel Prize physicist Anthony Leggett), and the nonprofit world (Teach for America founder Wendy Kopp). He has written for a number of publications, including the New York Times, the Houston Post, Corporate Board, and Marketing Management.

Alex is the Editor of TelevisionWeek, a trade newspaper based in Los Angeles. It is owned by Crain Communications, which also publishes Advertising Age. In addition to being Editor, he writes a weekly column about personalities, trends and news in broadcast, satellite and cable TV (see samples at TVWeek.com). Block is also a regular panelist for “Call Sheet,” an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter for seven years, longer than anyone else has ever held that title. He has also been Associate Editor of Forbes Magazine, City Editor of the Los Angeles Herald Examiner, columnist for the Detroit News and movie critic and Entertainment Editor of the Miami News. Block is the author of the critically acclaimed book, “OUTFOXED: The Inside Story of America’s Fourth Television Network,” and the global bestseller, “The Legend Of Bruce Lee.”

Steve Kosareff grew up during, what is arguably, the Golden Age of American popular culture of the twentieth century, the 1950s and 1960s and has had a love affair with the medium ever since. A collector of vintage ephemera and artifacts from the golden age of American popular culture, Steve lives in Santa Monica, California. His first book, “Window to the Future: The Golden Age of Television Marketing and Advertising,” is the first of a series on the history and pop culture of television Steve has in the works along with a documentary series and potential reality series.

Adam Horowitz is the deputy editor for BUSINESS 2.0 magazine. Prior to Horowitz’s promotion in May 2004, he was executive editor. He joined Time Inc. in 2001 after serving as executive editor of iExplore.com, where he was instrumental in the website’s launch and in developing iExplore into an adventure travel site. Previously, Horowitz was managing editor at Outside magazine, where he worked for seven years. During his tenure at Outside, the magazine was the first publication to receive the National Magazine Award for general excellence for three consecutive years. A published author, he holds a master’s degree in journalism from the Medill School of Journalism at Northwestern University and a BA from Middlebury College. His recent book, “The Dumbest Moments in Business History,” is a compilation of the best “dumb” moments in the business industry from the past four annual issues of BUSINESS 2.0 magazine.

Gary Hankins has more than 30 years of sales, media and professional speaking expertise. He began his career in the U.S. Army where he taught military personnel how to make winning presentations. He later became a top producer in the securities industry by speaking to audiences across the country and hosting his own radio and television programs in the Los Angeles market. In 1988, Gary founded Pygmalion, Inc., to transform the way organizations and individuals communicate with clients and their prospects. He is consistently rated a top speaker by business and professional groups worldwide. Gary’s recent book, “The Power of the Pitch,” details his time-tested formula used to coach thousands of sales professionals, Fortune 500 executives and sports personalities in making persuasive presentations and ultimately winning more business.

Michael E. Gerber is the founder and chairman of E-Myth Worldwide, based in Santa Rosa, California. He is the bestselling author of The E-Myth Revisited, The E-Myth Manager, The E-Myth Contractor, and The E-Myth Physician, as well as a highly sought-after speaker and small business revolutionary. Michael has taken his methodology and message on the road, addressing business audiences throughout North America, the Pacific Rim, Europe and beyond on the topic of how to start their own personal revolution. Since the 1970s, he’s served as a keynote speaker, telling his compelling story to a variety of corporations, organizations, professional associations, franchises and independent business owners.

Mike Dee is president of Fenway Sports Group (FSG), which develops entrepreneurial activities and opportunities related to the sports and services industries. The creation of FSG, a wholly owned direct subsidiary of New England Sport Ventures (NESV), the company that owns the Red Sox, Fenway Park, and 80 percent of the New England Sports Network (NESN). Dee was named Red Sox Chief Operating Officer in March of 2004, less than 2 years after he joined the club as Executive Vice President/Business Affairs on July 15, 2002. The nine-year baseball veteran oversees the club’s day-to-day business operations. Since his arrival in Boston, Dee has worked on a wide range of innovative projects. In his first full season with the Red Sox, Dee was instrumental in the club setting an all-time attendance record, bringing Bruce Springsteen to Fenway Park and enhancing the game-day operations of the Red Sox staff. He works extensively with Fenway Park concessionaire ARAMARK, and was a key component to the design and implementation of the Green Monster Seats, Yawkey Way and the Big Concourse. Prior to his arrival in Boston, Dee spent eight seasons with the San Diego Padres where he was oversaw a dramatic increase in local revenue and helped the Padres earn an industry-wide reputation for innovative marketing as well as negotiating the new ballpark, Petco Park, including negotiating new long-term concession and television agreements.

Jeffrey Edelstein is the Co-Chair of the Advertising, Marketing & Media Practice Group at Manatt, Phelps & Phillips. He represents clients in all areas of advertising and marketing law. Mr. Edelstein has developed a well-earned reputation for the numerous successes he has achieved on behalf of leading companies involved in false advertising challenges before the National Advertising Division (NAD) and the National Advertising Review Board (NARB) of the Council of Better Business Bureaus, the primary self-regulatory bodies of the advertising industry; the television networks; and the courts. His practice also includes reviewing advertising for legal acceptability on behalf of many advertising agencies and advertisers; obtaining network and other media clearance; handling matters before the Federal Trade Commission; representing clients in false advertising cases; advising clients on trademark, copyright, and other intellectual property matters; and negotiating and drafting advertising and entertainment contracts. Prior to joining Manatt, Mr. Edelstein was a partner at the New York law firm Hall Dickler Kent Goldstein & Wood, LLP. Upon graduation from law school, Mr. Edelstein joined the Federal Trade Commission and served in the General Counsel’s Office. In 1976, he became Attorney-Advisor to then-FTC Commissioner Elizabeth Dole. He then became Director of Broadcast Standards and Practices of the American Broadcasting Company, where he supervised commercial clearance for television and radio broadcast.

Known for leading-edge, visionary work in integrated brand positioning, marketing, and design in retail, Arthur Rubinfeld combined his understanding of retailing with experience in urban design and architecture successfully at Starbucks. In 1992, Arthur joined Starbucks Coffee Company serving as the Executive Vice President responsible for the planning and execution of Starbucks retail brand design, positioning, real estate, and store growth strategies. His oversight in building Starbuck’s Coffee into one of the world’s most recognizable brands and spearheading Starbucks expansion globally helped establish Starbucks as the “Gold-Standard” of retail branding, concept growth, and quality customer service. Under Arthur’s leadership Starbucks grew from 100 stores to over 3,800 stores worldwide. Today, Starbucks store development capabilities are revered – the standard by which the industry measures brand presentation, real estate site selection, store design, construction management, and asset management. With responsibility for overall strategic development, Arthur identified acquisition candidates and strategic partnerships to extend the brand and fuel further growth. Such ventures include the well-known joint venture with Earvin “Magic” Johnson, through Johnson Development Inc., to open stores in underserved communities. Co-tenancy/co-branded concepts were also developed with Wells Fargo Bank, Sony, Warner Bros., Mirage Resorts, Crate & Barrel, and Barnes and Noble Bookstores. His recent book, “Built for Growth,” delivers specific solutions to create a brand and presence that generates true customer passion, as you lay a solid foundation for long-term success.

John Kimball is senior vice president and chief marketing officer at the Newspaper Association of America where he is responsible for the marketing initiatives designed to increase revenue, grow circulation and readership, help promote and improve work processes for the $59 billion newspaper industry. He joined NAA in October of 1998 from The Record in Northern New Jersey. Kimball, who began his career in 1970 as an advertising account executive at the Detroit Free Press, joined Macromedia’s flagship paper, The Record of Hackensack, N.J., in 1984 from the Denver Post, where he had been vice president of advertising. At The Record, Kimball held a variety of management positions in advertising, circulation, and marketing departments. In 1997, as Macromedia increased its holdings in the Northern New Jersey market, Kimball assumed the position as senior vice president/sales for Macromedia corporate, where he was responsible for the integration of sales and marketing strategies for all 20 of the company’s print properties.

Jeff Mauzy is the author of the book, “Creativity, Inc.: Building an Inventive Organization,” which explores how to make creativity a core or systemic capability of an organization. Jeff is also a consultant for Synectics Inc., a global consulting firm that helps organizations increase the creativity of their people that accelerate performance and generate wealth. Some of their clients include Nestle, Unilever, Coca-Cola, Universal Studios and Citigroup. In conjunction with his book, Jeff co-developed a companion survey with the Dartmouth psychology department and Tuck Business School that diagnoses a company’s readiness for creativity and innovation. He also wrote “Managing Personal Creativity,” a chapter in Innovationsforschung und Technologiemanagement, published by the University of Munich. Jeff also lectures annually on creativity at the MIT Sloan School of Management and occasionally at other colleges in the Boston area.

Fred Newman is the author of “MouthSounds: How to whistle, pop, boing, and honk for all occasions… and then some”. He has created voices and sounds for dozens of movies including “Gremlins I & II”, “Who Framed Roger Rabbit?” and “Practical Magic”. He has received two Emmy nominations for his work on PBS’s “Between the Lions” and tours regularly with Garrison Keillor on NPR, providing improvised sound effects for “A Prairie Home Companion”. After writing the first incarnation of “MouthSounds” in 1980, Fred began working as an actor and writer with Jim Henson, and hosting shows for Nickelodeon and Disney including the New Mickey Mouse Club with Britney Spears, Christina Aguilera, Justin Timberlake, and JC Chasez. He created voices, music, and sound effects for the long-running Nickelodeon and Disney series “Doug” and went on to win Aces, Emmys, Peabodys, and Clios.

Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 31 other business books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States — as Senior Vice President at J. Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and online columns published monthly on the Microsoft Website. Jay also has written online columns for several Internet websites, including Netscape, America Online, Fortune Small Business and Hewlett-Packard. Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council. His Guerrilla Marketing is series of books, workshops, audios. videos, a CD-ROM, an Internet website, and a major online marketing advancement called The Guerrilla Marketing Association — which is an interactive marketing support system for small business that puts you in direct contact with Jay every week.

Michael Mascha, a former assistant professor of Visual Anthropology at the University of Southern California, has been a passionate devotee of the culinary arts for more than 20 years. Dr. Mascha first formed the idea for launching Fine Waters after he developed a heart condition, which prohibited him from drinking alcohol. With his great passion for the epicurean lifestyle, Dr. Mascha explored various ways to expand his culinary experiences by adding fine bottled waters, rather than wine, to his menu. Over time, he noticed the very subtle – but unmistakable – signs that there were a great many passionate water drinkers in the world. Dr. Mascha identifies the Fine Waters signature to be its informative nature and its focus on purity of living. Prior to launching FineWaters.com, Dr. Mascha was co-founder of CrownPeak Technology, the leader in hosted content management. Prior to that, Dr. Mascha was Managing Partner and Creative Director for USWeb/CKS. In 1994, he co-founded the pioneering Internet development firm W3-design, which was acquired by USWeb in 1997 and became marchFIRST in 2000. Prior to founding W3-design, he was Assistant Professor for Visual Anthropology at University of Southern California (USC) and the first director of the E-Lab, where he worked with Dr. Jane Goodall on developing innovative interactive media projects. While at USC, Dr. Mascha co-founded the groundbreaking Mercury Project, hailed by The London Times as a “piece of computer history.”

Kevin joined the Cabletelevision Advertising Bureau (CAB) in 1996 as Vice President, Local Sales & Marketing. He is responsible for overseeing the efforts of the CAB in assisting its cable system members in maximizing advertising revenues. From 1989 to 1996, Kevin was Director of Local Ad Sales at Discovery Communications, Inc. While at Discovery, he was recognized by the Myers Report as one of the top three Network Executives at representing his company and also was the recipient of the CAB’s President’s Award.

Advertising’s self-styled street fighter and free spirit of the creative revolution, George Lois gained fame and major awards with bold, clean Doyle Dane Bernbach, Papert Koenig Lois and Lois Holland Callaway work between 1958 and 1978. He also became the youngest inductee into the Art Directors Hall of Fame. Lois’ ads for Wolfschmidt vodka, Xerox, Allerest, MTV, Maypo, Wheatena, Edwards & Hanly and his Esquire covers reflected his “loosey-goosey” style and exemplified his idiosyncratic “stun ’em and cause outrage” philosophy. Never an “establishment” model citizen, Lois is defined by his powerful early work.

Ellis Booker is Editor of BtoB, The Magazine for Marketing Strategists, the only publication devoted exclusively to the intersection of business marketing and business strategy. Prior to BtoB, Booker was an Editor at Large at CMP’s Internet Week, which he joined in September 1997. His beat included Java, XML, application servers and databases; he also covered IT deployment strategy, focusing on outsourcing and application service providers (ASPs).

In her role as President of Isobar U.S., Sarah manages the growth and integration strategy for the digital and one-to-one agency services that fall within Isobar U.S. Today, these services include Carat Interactive, Freestyle, and iProspect. In the year 2000, Sarah Fay took on the challenge to envision, launch, and grow Carat Interactive, the U.S. interactive hub for Carat North America, with over $220MM in annual billings. With Sarah at the helm, Carat Interactive has transformed what began as an interactive media shop, to a full service digital marketing agency, claiming premiere clients such as Pfizer, Microsoft, RadioShack, Adidas, Palm, Wachovia, and Electronic Arts. Prior to heading Carat Interactive, Sarah served as Managing Director of Freeman Associates for six years, where she was a Principal of the business before it was acquired by Carat. Sarah has received several major industry awards, and is recognized as one of the Top 10 Best and Brightest Media Strategists, according to B2B Magazine. Sarah is a regular speaker on the topic of interactive advertising, and is widely quoted in such sources as Ad Age, Ad Week, DM News, B2B Magazine, New York Times, Wall Street Journal and USA Today.

Net Future Institute Chairman and CEO, Chuck Martin, is a highly regarded online publisher, lecturer, marketer, and best-selling author. Martin recognized early the impact that the networked world would have on the way business is done. His first book, “The Digital Estate”, was a New York Times business best-seller and foreshadowed the impact of the Internet on both new and existing companies. Some of his other published works include, “Net Future” and “Max-e-Marketing in the Net Future”. In 2002 Martin published, “Managing for the Short Term”, which investigates how companies large and small across the corporate landscape are managing in a volatile world of disruptive technologies, sudden downturns and upturns in the economy, and tumultuous world events. Martin’s most recent book, “Coffee at Luna’s: A Business Fable”, is a story of an overworked manager and how one person teaches him the 3 keys to success, happiness, knowledge, etc. The story is a fable, but it is based on research over the past 2 years with more than 25 senior executives and managers offering input and validation. Martin began his career as a newspaper journalist and served as editor-in-chief of four national magazines. He was Editor, Corporate Technology of Time Inc. and briefly wrote for Time’s Economy and Business section. He was the associate publisher of InformationWeek Magazine, and has hosted or co-hosted technology shows on FNN and CNBC.

Michael McLaughlin is the author of “Guerrilla Marketing for Consultants”, which he co-authored with Jay Conrad Levinson, the father of the “Guerrilla Marketing” series. Following the publication of this recent book, Michael created the websites, ManagementConsultingNews.com and GuerrillaConsulting.com, which provide interviews and news for consulting professionals. He is also a principal with Deloitte Consulting LLP where he has over 20 years experience with clients in businesses of every size, from start-ups to some of the world’s highest-profile companies. Michael is a frequent speaker on marketing for such organizations as Microsoft, Food Marketing Institute, Internet World, National Retail Federation and more. In addition to guest appearances on radio and television programs, he has been featured in such publications as the Chicago Sun Times, Crain’s Chicago Business, Brandweek, and Information Week.

Starting in mid 1996 Doug Carlson joined David Gilmour as co-founder of Natural Waters of Viti (the production company of Fiji Water) and has since served as the CEO of the Fiji Water Companies. Fiji Water is now the 2nd highest selling imported bottle water brand (both still and sparkling) in the United States. Prior to joining FIJI, Doug was the Senior Vice President and Chief Financial Officer for The Aspen Skiing Company, a hospitality and ski resort company with 3,500 employees and $100 million in annual sales, from 1989 to mid 1996. From 1984 to 1989 Doug served as the President and CEO of Aspen’s largest and leading hospitality company The Aspen Club Companies, a company which owned and developed the Hotel Jerome, the Aspen Club Lodge, and some 300 other units in Aspen. Doug developed a Central Reservations service, Aspen Club Express, and was responsible for all of the travel agency and wholesale tour operations. Doug graduated from college in 1981 with a dual degree in accounting and economics and is a Certified Public Accountant.

As Vice President of Marketing for Pepsi-Cola North America’s water brand portfolio, Chris oversees Aquafina and FlavorSplash. Chris assumed responsibility for the water business two years ago and has led Aquafina’s “Drink More Water” marketing campaign. Chris joined PepsiCo in September 2000 as a Director in the Corporate Strategic Planning group where he focused primarily on North American beverage strategy and the $14.3B Quaker acquisition and merger integration. Prior to joining PepsiCo, Chris was a management consultant at The Boston Consulting Group where he focused primarily on consumer products and pharmaceuticals. Chris began his career at Procter & Gamble where he spent four years as a brand manager.

Mary Bennett is the Executive Vice President of the National Marketing Division for Radio Advertising Bureau (RAB). Bennett first joined the RAB in 1996, most recently serving as Sr. Vice President, National Marketing. Her broadcast career has spanned a quarter of a century, six Radio formats and, finally, to her current national marketing role with the Radio industry association. A native of Detroit, she worked for two of that city’s most respected stations – WNIC and W4 Country – and two highly respected broadcasters – Ed Christian and Bill Clark. She also spent three years as General Manager of Shamrock Broadcasting’s KZFX-FM in Houston, was part of the management team that launched alternative pop station WDTX –Detroit in the mid-eighties, and opened Shadow Broadcast Services’ Detroit operations immediately prior to joining the RAB.

Kevin joined the Cabletelevision Advertising Bureau (CAB) in 1996 as Vice President, Local Sales & Marketing. He is responsible for overseeing the efforts of the CAB in assisting its cable system members in maximizing advertising revenues. From 1989 to 1996, Kevin was Director of Local Ad Sales at Discovery Communications, Inc. While at Discovery, he was recognized by the Myers Report as one of the top three Network Executives at representing his company and also was the recipient of the CAB’s President’s Award.

Jeff Jarvis is president and creative director of Advance.net, which oversees the Internet operations for Advance Publications’, (Vanity Fair, Glamour, Vogue, and CondéNet) Internet activities. He is a former television critic for TV Guide and People and before that, Jarvis was the associate publisher and Sunday editor of the New York Daily News. In 1990, Jarvis was the founding managing editor of Entertainment Weekly. He has also held positions at The San Francisco Examiner and the Chicago Tribune.

Jeffrey Gitomer is the author of New York Times Best Seller “The Sales Bible”, “Customer Satisfaction is Worthless – Customer Loyalty is Priceless”, “The Patterson Principles of Selling” and his latest book, “Little Red Book of Selling”. His books have sold more than 500,000 copies worldwide. Jeffrey also gives seminars, runs annual sales meetings, and conducts training programs on selling and customer loyalty. He has presented an average of 120 seminars a year for the past ten years. Jeffrey’s customers include Coca-Cola, Cingular Wireless, Hilton, Hyatt Hotels, Enterprise Rent-A-Car, Turner Broadcasting, Comcast Cable, Time Warner Cable, HBO, Mercedes Benz, Blue Cross Blue Shield, Hyatt Hotels, XEROX, A.C. Nielson, IBM, AT&T, and hundreds of others. Jeffrey’s syndicated column “Sales Moves” appears in more than 95 business newspapers, and is read by more than 4 million people every week.

Scott Donaton is editor of Advertising Age, the world’s leading advertising, marketing and media publication where he oversees the editorial strategy and editorial operations of the weekly Advertising Age and of AdAge.com. He also founded, and oversees editorial direction of, Advertising Age’s Madison & Vine initiative. His recent book, “Madison & Vine”, reveals how new technology is disrupting traditional business models, giving the consumer more control over the product and how the entertainment and advertising industries will need to overcome distrust, divergent agendas, and creative conflicts to form mutually beneficial alliances–or face the threat of extinction. Mr. Donaton was inducted into the American Advertising Federation’s Advertising Hall of Achievement in 2002. He is a frequent speaker at leading industry events and conferences, and on television and radio programs.

Alex is the Editor of TelevisionWeek, a trade newspaper based in Los Angeles. It is owned by Crain Communications, which also publishes Advertising Age. In addition to being Editor, he writes a weekly column about personalities, trends and news in broadcast, satellite and cable TV (see samples at TVWeek.com). Block is also a regular panelist for “Call Sheet,” an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter for seven years, longer than anyone else has ever held that title. He has also been Associate Editor of Forbes Magazine, City Editor of the Los Angeles Herald Examiner, columnist for the Detroit News and movie critic and Entertainment Editor of the Miami News. Block is the author of the critically acclaimed book, “OUTFOXED: The Inside Story of America’s Fourth Television Network,” and the global bestseller, “The Legend Of Bruce Lee.”

Douglas B. Holt holds the L’Oreal Chair of Marketing at the University of Oxford. He earned a Ph.D. in Marketing from Northwestern University’s Kellogg School, an M.B.A. from the University of Chicago, and an A.B. from Stanford University. Holt moved to Oxford in 2004, following appointments at Pennsylvania State University, the University of Illinois and the Harvard Business School. He has published widely on consumption and brands from cultural and sociological perspectives. In his most recent book, “How Brands Become Icons: The Principles of Cultural Branding”, Holt presents years of historical research on a variety of iconic brands — including ESPN, Mountain Dew, Budweiser, Volkswagen, and Harley-Davidson — to develop a new strategic approach, what he calls cultural branding.

Wally Amos is the father of the gourmet cookie industry. As inventor of “Famous Amos” cookies, his story is the quintessential American success story. The “Famous Amos” cookie tale began when the talent agent began using his bite-sized cookies as calling cards. At the urging of his friends and clients, he launched the Famous Amos Cookie Company in 1975 with a Sunset Boulevard storefront in Hollywood. The business grew and in 1985, Famous Amos cookies were a $10 million business. His most recent venture is Long Island-based Uncle Wally’s cookie company, which specialized in fat-free muffins and sugar-free muffins. And in a deal with Famous Amos brand’s new parent, Keebler Company he is once again promoting his namesake brand. Before his cookie foray, Wally spent a stint in the Air Force (where he earned his GED), and at Saks in New York. He then joined the William Morris Talent Agency and worked his way up to become the firm’s first black agent. While at William Morris, Wally represented The Supremes and Marvin Gaye, and he is credited for signing a then-unknown duo named Simon & Garfunkel. Wally has appeared on hundreds of television and radio shows, appeared in various network sitcoms and acted as spokesman for Hush Puppies, United Airlines and the California Egg Board. He is host and teacher of 50 adult basic learning programs on PBS, and has authored four books.

Andy Borowitz is a frequent contributor of humor pieces to The New Yorker, The New York Times, Vanity Fair, TV Guide and National Public Radio’s “Weekend Edition Sunday.” He is the creator of the award-winning fake news site, “The Borowitz Report”, for Newsweek.com, and the television show, “The Fresh Prince of Bel Air,” as well as a coproducer of the movie, “Pleasantville.” Andy’s recent book is entitled, “The Borowitz Report: The Big Book of Shockers”. Some of his other notable books include “Who Moved My Soap? The CEO’s Guide to Surviving in Prison”, “The Trillionaire Next Door: the Greedy Investor’s Guide to Day Trading and Rationalizations to Live By” and “Governor Arnold: A Photodiary of His First 100 Days in Office”. Andy appears several times a week on CNN’s “American Morning,” and performs with “Stories of the Moth” at the Public Theater in New York City.

Donne Dawson is state film commissioner for Hawaii. With Hawaii facing unprecedented competition from filming locations worldwide, Donne is working with the four county film offices to improve Hawaii’s existing production incentives, streamline the state and county permitting process and increase awareness of the importance of Hawaii’s film industry as a strategic player in the diversification of the state’s economy. The Hawaii Film Office serves as the primary point of contact for production statewide and acts as a liaison with state agencies for all filming activity on state lands. The Film Office coordinates permitting, locations and facilitates local as well as off-shore production. Prior to joining the film office and taking on the role of film industry advocate for the state, Donne ran her own media consulting firm. Her focus was film publicity and media relations for clients that included the Hawaii International Film Festival, the Maui Film Festival, Lot 47 Films, Signature Theaters, and Samuel Goldwyn Films. For more than a decade, she has also worked as a respected journalist for media outlets such as the Honolulu Star-Bulletin, The Maui News, Hawaii Investor Magazine, Pacific Business News, KHON-TV2, and KCCN Hawaiian Radio.

Alex is the Editor of TelevisionWeek, a trade newspaper based in Los Angeles. It is owned by Crain Communications, which also publishes Advertising Age. In addition to being Editor, he writes a weekly column about personalities, trends and news in broadcast, satellite and cable TV (see samples at TVWeek.com). Block is also a regular panelist for “Call Sheet,” an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter for seven years, longer than anyone else has ever held that title. He has also been Associate Editor of Forbes Magazine, City Editor of the Los Angeles Herald Examiner, columnist for the Detroit News and movie critic and Entertainment Editor of the Miami News. Block is the author of the critically acclaimed book, “OUTFOXED: The Inside Story of America’s Fourth Television Network,” and the global bestseller, “The Legend Of Bruce Lee.”

Louis Capozzi has a broad background in both corporate and financial communications, working at major public relations firms and with large corporations. At Manning Selvage & Lee (MS&L), Lou is involved in a wide range of corporate public relations initiatives. He counsels clients on public policy issues, community relations, crisis management and marketing. He has developed corporate communications strategies for several of the firm’s clients, including Nike, Philips, General Motors, P&G and many others. Before joining MS&L, Lou was vice president of corporate communications for Aetna Life & Casualty. Lou managed a 150-person corporate communications department with a budget of more than $80 million. Lou spent seven years with Ketchum Public Relations, and headed the firm’s New York office. He managed corporate and financial communications programs for Westinghouse Credit Corp., H.J. Heinz Company, Aetna and a number of smaller publicly held companies. Lou is also the chairman of the board for the Council of Public Relations Firms.

Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 31 other business books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States — as Senior Vice President at J. Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and online columns published monthly on the Microsoft Website. Jay also has written online columns for several Internet websites, including Netscape, America Online, Fortune Small Business and Hewlett-Packard. Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council. His Guerrilla Marketing is series of books, workshops, audios. videos, a CD-ROM, an Internet website, and a major online marketing advancement called The Guerrilla Marketing Association — which is an interactive marketing support system for small business that puts you in direct contact with Jay every week.

As a cultural strategist at Arnold Worldwide, Andrew Lynch reads consumer trends within the matrix of a broad cultural context and keeps an open dialogue with academics and thought leaders in fields ranging from pop music to economics to media studies. Since joining Arnold in the fall of 2001, he has worked on the Volkswagen account and has helped design and write Arnold’s Mood & Mindset study. With a Ph.D. in English and American literature, Andrew has taught undergraduates from Hong-Ik University in Seoul Korea, Northeastern University in Boston, and most recently at Babson College in Wellesley, Massachusetts.

John Staffen is the Managing Partner and Executive Creative Director for Arnold Worldwide. Throughout his career, John has produced advertising that is not only successful, but also translates into seamless integrated communications programs. And from the One Show to the EFFIE’s, to Cannes, he’s got the awards to prove it. His creative influence & inspiration have touched a wide range of clients. From Volkswagen, Michelin Tires, Hershey Foods Corporation and the New York Lottery, to McDonald’s, Merck Pharmaceuticals and Anheuser-Busch. And practically every category inbetween. Prior to Arnold Worldwide, he held the position of ECD at DDB NY, as well as having stints at DDB Chicago, Chiat/Day and Ogilvy & Mather.

Dick Orkin first hit the entertainment bull’s-eye in 1967 with such loony radio serials as “Chickenman,” “The Tooth Fairy,” and, during the country’s Bicentennial, “The Masked Minuteman.” Today, the Famous Radio Ranch is now exclusively devoted to the creation of “original” humor advertising for national, regional and local advertisers. The Famous Radio Ranch consistently produces radio spots which get results – spots which have also won 107 CLIOS, 110 International Broadcasting Awards, 2 Emmys, and scores of One Show Awards & Golden Apples. In March of 2003, The Famous Radio Ranch was the recipient of two Mobius Awards for national spots. Dick was inducted into the NAB Radio Hall of Fame in April 2002 and in 2003 he was awarded the Lifetime Achievement Award at the Mercury Awards Luncheon.

Dr. Jakob Nielsen is principal of Nielsen Norman Group, a user research firm based in Silicon Valley. Nielsen, noted as “the guru of Web page usability” by The New York Times, “the world’s leading expert on Web usability” by U.S. News and World Report, and “the next best thing to a true time machine” by USA Today, is the author of the best-selling book Designing Web Usability: The Practice of Simplicity, which has sold more than a quarter of a million copies in twenty-two languages. His other books include International User Interfaces, Usability Inspection Methods, Usability Engineering, and Homepage Usability: 50 Websites Deconstructed. Nielsen’s Alertbox column on Web usability has been published on the Internet since 1995 and currently has about 200,000 readers. He holds 75 United States patents on various inventions, mainly on ways of making the Internet easier for normal people. From 1994 to 1998, Nielsen was a Sun Microsystems Distinguished Engineer. His previous affiliations include Bell Communications Research, the Technical University of Denmark, and the IBM User Interface Institute.

Shane Ginsberg is the Managing Director of AKQA’s San Francisco office. Shane oversees all operations and delivery of the western region with a focus on business development. Shane also plays a key role in contributing to the overall strategy and leadership of the agency. Before joining AKQA, Shane was one of the founding partners of Razorfish San Francisco and Silicon Valley where he was V.P. of Client Services. He has worked in new media and e-commerce for 10 years and has completed more than 100 interactive projects for clients including Microsoft, McKinsey, Cisco Systems, Genentech, Sun Microsystems and Avaya. Ginsberg serves on several boards including the San Francisco MOMA’s Art and Design Forum and the Microsoft Partnership Advisory Council.

Lawrence Grobel has been a freelance writer for more than thirty years. He has written for numerous national magazines and newspapers, including the New York Times, Newsday, Rolling Stone, Entertainment Weekly, Reader’s Digest, Details, TV Guide, Redbook, Cosmopolitan, Penthouse, Diversion, Writer’s Digest. He has been a contributing editor at Playboy since 1980 and at Movieline’s Hollywood Life since 1989. Playboy called him “the interviewer’s interviewer” after his interview with Marlon Brando for their 25th anniversary issue. More recently he made news as the result of his controversial interviews with Governor Jesse Ventura and former Indiana basketball coach Bob Knight. Grobel’s books include “Conversations with Capote”, “The Hustons”, “Conversations with Brando”, “Talking with Michener”, “Above the Line: Conversations about the Movies”, “Endangered Species, Climbing Higher with Montel Williams” and “The Art of the Interview.” He currently teaches a course called “The Art of the Interview” in the English department at UCLA.

Alex is the Editor of TelevisionWeek, a trade newspaper based in Los Angeles. It is owned by Crain Communications, which also publishes Advertising Age. In addition to being Editor, he writes a weekly column about personalities, trends and news in broadcast, satellite and cable TV (see samples at TVWeek.com). Block is also a regular panelist for “Call Sheet,” an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter for seven years, longer than anyone else has ever held that title. He has also been Associate Editor of Forbes Magazine, City Editor of the Los Angeles Herald Examiner, columnist for the Detroit News and movie critic and Entertainment Editor of the Miami News. Block is the author of the critically acclaimed book, “OUTFOXED: The Inside Story of America’s Fourth Television Network,” and the global bestseller, “The Legend Of Bruce Lee.”

Philip Lempert has gained wide acclaim for his marketing savvy and broad experience in the food industry. A distinguished speaker, exclusively represented by the Washington Speakers Bureau, he has addressed over 600,000 people over the past ten years, and is the expert on new marketing trends and products in the food industry. The “Supermarket Guru®,” Lempert is a respected analyst with an uncanny ability to identify and explain trends to both industry and consumers in a thought provoking and entertaining manner. Consumers recognize the Supermarket Guru® on television, radio and print: Lempert is the food trends editor and correspondent for NBC News’ TODAY Show where he reports on consumer trends, food safety, money saving tips and showcasing new products. He has appeared numerous times on The View, Oprah, 20/20, CNN, CNBC, and MSNBC as well as on local television morning and news programs throughout the country. “Shopping Smart®” with Phil Lempert, is a weekly live call-in radio show on the WOR Radio Network and airs in over 100 cities nationwide including WOR’s flagship New York station [710am]. Lempert’s Shopping Smart® Tips air twice daily on stations throughout the country on the WOR Network. He is also a weekly contributor to BBC’s Radio 5 Live. He has been profiled and interviewed by USA Today, New York Times, Wall Street Journal, Oakland Tribune, Forbes, Newsweek and Ad Age.

Scott Donaton is editor of Advertising Age, the world’s leading advertising, marketing and media publication where he oversees the editorial strategy and editorial operations of the weekly Advertising Age and of AdAge.com. He also founded, and oversees editorial direction of, Advertising Age’s Madison & Vine initiative. His recent book, “Madison & Vine”, reveals how new technology is disrupting traditional business models, giving the consumer more control over the product and how the entertainment and advertising industries will need to overcome distrust, divergent agendas, and creative conflicts to form mutually beneficial alliances–or face the threat of extinction. Mr. Donaton was inducted into the American Advertising Federation’s Advertising Hall of Achievement in 2002. He is a frequent speaker at leading industry events and conferences, and on television and radio programs.

Geoff Keighley has written about videogames — the fastest growing segment of entertainment — for more than 12 years. He currently covers the industry as a contributing writer to Business 2.0 and Entertainment Weekly. Keighley, who has been called the “dean of the gaming press,” is perhaps best known for his in-depth “Behind the Games” series of articles on CNET’s GameSpot.com. These 10,000 word stories take readers behind the scenes for the final hours of development on top games like Half-Life, Quake III and Metal Gear Solid 2. Keighley has also contributed to PREMIERE, MTV Magazine, Rolling Stone, and The Boston Globe. His expertise on the space is often sought by media outlets such as USA Today, LA Times, NPR, NBC and EXTRA. Keighley also writes on non-gaming topics including recent stories on the popular website The Drudge Report and a profile of the new-age entertainment company Cirque du Soleil. On television, Keighley is a correspondent on Electric Playground, a weekly videogame TV show produced for MTV Canada and G4TV. Born in Toronto, Canada, he is a magna cum laude graduate in business and philosophy from the University of Southern California. Most of his work is accessible through his website, GameSlice.com.

Tim Cobb, CEO of Navigauge Inc., is an expert in media and marketing research, and has extensive experience growing entrepreneurial firms and knowledge of media and marketing research companies. Navigauge is the first to combine radio audience measurement and global positioning electronically, creating a rigorous data analysis system that can tell you where drivers are, what they are listening to, and for how long all in real time. Before joining Navigauge in January of 2004, he was the Co-Founder & President of Relevant Knowledge, a web measurement firm that combined with Media Metrix in 1998 to become the standard of measurement for the Internet. Tim received a B.S. in Business Administration from the University of North Carolina and a J.D. from the University of Pennsylvania School of Law.

Matt Scheckner is the Executive Director of Advertising Week in New York City (AWINYC) taking place September 20-24, 2004. Designed to celebrate the economic impact and fundamental creativity of the advertising business and commemorate its tremendous past, present, and future legacy, Advertising Week in New York City will present a wide range of innovative public events and industry programs that capture the compelling nature of one of New York’s bellwether industries. Some of the events include advertising industry highlights with Grand Central Station exhibits, first-ever Advertising Awards of Excellence, public vote to determine America’s All-Time Favorite Ads, Madison Avenue Walk of Fame dedication and Advertising Icon Parade. Matt is also the president and CEO of Empire Sports & Entertainment, a New York-based marketing and strategic consulting firm. Empire’s recent clients and business development partners include such entities as the Nickelodeon/Sesame Workshop joint venture network, Noggin, the Women’s United Soccer Association, Kelly Broadcasting, the World Cricket Cup, Park Place Entertainment, Radio City Entertainment, and James Andrew International. From 1987 through 1994, Scheckner served as Executive Director of the New York City Sports Commission, a not-for-profit organization. During his tenure with the Commission, Scheckner was principally responsible for successful bids for the 1993 Olympic Congress of the USA and the 1998 Goodwill Games. Prior to assuming his post with the Sports Commission, Scheckner served as a Policy Analyst with the Commission on the Year 2000, a blue-ribbon strategic planning group, where he was principally responsible for the Commission’s work on economic development, education, transportation and demographics. Matt has also been an adjunct professor at the New York University Management Institute and the Columbia University Graduate School of Business.

Scott Donaton is editor of Advertising Age, the world’s leading advertising, marketing and media publication where he oversees the editorial strategy and editorial operations of the weekly Advertising Age and of AdAge.com. He also founded, and oversees editorial direction of, Advertising Age’s Madison & Vine initiative. His recent book, “Madison & Vine”, reveals how new technology is disrupting traditional business models, giving the consumer more control over the product and how the entertainment and advertising industries will need to overcome distrust, divergent agendas, and creative conflicts to form mutually beneficial alliances–or face the threat of extinction. Mr. Donaton was inducted into the American Advertising Federation’s Advertising Hall of Achievement in 2002. He is a frequent speaker at leading industry events and conferences, and on television and radio programs.

Patrick Meyer is the founder and CEO of NOW Inc., one of marketing’s most successful consulting firms. NOW Inc. focuses on helping CEO’s and their senior clients re-connect their business model to where the consumer is shifting. Patrick is a unique hybrid among business leaders. He has been a close adviser to the top CMO’s and CEO’s leading the world’s top brands like Coke, Sprite, Virgin Mobile, Miller Lite, Jeep/Dodge/Chrysler and others on how “to aggressively drive business growth”. Patrick has also been one of the CEO’s behind advertising/marketing’s leader, WPP – building/running its “growth focused marketing consulting company” – Fusion 5. Clients have retained Patrick and his USA/Global teams to identify and action major growth strategies within large companies and challenging industries/markets they compete in. This includes CMO led efforts – new products, brand revitalization, global brand building, channel/customer growth, marketing/agency organizational upgrading, acquisition assessment/strategy, etc.

Alex is the Editor of TelevisionWeek, a trade newspaper based in Los Angeles. It is owned by Crain Communications, which also publishes Advertising Age. In addition to being Editor, he writes a weekly column about personalities, trends and news in broadcast, satellite and cable TV (see samples at TVWeek.com). Block is also a regular panelist for “Call Sheet,” an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter for seven years, longer than anyone else has ever held that title. He has also been Associate Editor of Forbes Magazine, City Editor of the Los Angeles Herald Examiner, columnist for the Detroit News and movie critic and Entertainment Editor of the Miami News. Block is the author of the critically acclaimed book, “OUTFOXED: The Inside Story of America’s Fourth Television Network,” and the global bestseller, “The Legend Of Bruce Lee.”

Paco Underhill is a leading expert and pioneer on consumer behavior. He has 21 years of experience in research and consulting helping stores, banks, consumer product manufacturer’s, cultural institutions, and public and commercial space developers understand what motivates the behaviors of today’s consumer. In 1979, Mr. Underhill formed Envirosell, a New York-based research and consulting firm with offices around the world, where he acts as the CEO. With Envirosell, Mr. Underhill has spent more than 20 years conducting research on the different aspects of shopping behavior. Envirosell and Underhill have been profiled in major publications, such as The New Yorker, Fast Company, and The Christian Science Monitor. His book, “Why We Buy: The Science of Shopping” has been published in 22 languages. His second book, “Call of the Mall”, was released in February 2004.

Jeffrey Fayman and his company, Immediate Music, have scored and licensed music for over 1500 diverse trailers. Fayman’s early work in the film community include the trailers for TerrorVision and Mutant Hunt, two notable experiences in marrying music to screen image. More film jobs followed, Henry V with Kenneth Branaugh and, eventually, the underscore to TV’s Lifestyles of the Rich and Famous. His current campaigns for The Hollow Man, The Perfect Storm, and The Patriot. Immediate Music is one of the premier music production companies for motion picture advertising in Los Angeles. Tel Aviv-born Yoav Goren at a young age created his own music while experimenting with the synthesizer. After college, Yoav sold synthesizers and software in a California music store. Goren soon developed a clientele for his skills in consulting music technology. One of his clients was Leonard Cohen. He would go on to arrange and co-produce part of Cohen’s next-to-last album, The Future. Two tracks from that album, the title track and Waiting For The Miracle would go on to appear in the film and soundtrack to Oliver Stone’s Natural Born Killers.

Kevin Ryan has been a freelance writer and writing instructor for more than 12 years. His writing-training clients include Lucent Technologies, Procter and Gamble, and Novell. In addition, Kevin is currently writing and producing a series of business-writing eLearning courses for Rochester Institute of Technology (RIT). He has also written marketing and communications projects for American Express, Cisco Systems and the Salt Lake Ollympic Committee(SLOC). Kevin is the author of the book, “Write Up the Corporate Ladder.” Kevin’s business background and academic experience make The Executive Writer program one of the most effective in the business-writing field.

Joey Reiman is the founder and CEO of BrightHouse, the world’s first Ideation Corporation offering companies a revolutionary way of thinking that promises to change the way they do business forever. Over the past 20 years, Joey has emerged as one of the nation’s foremost visionaries and leading authorities on thinking and marketing. He is a world-renowned speaker and the best-selling author of several books including “Thinking for a Living”, “Success, The Original Handbook” and “The Best Year of Your Life…Make it Happen Now!” A graduate of Brandeis University, Joey has won more than 500 creative awards in national and international competitions, including the Cannes Film Festival. He is co-founder of the Chapter 11 bookstore chain and the Horseradish Grill restaurant in Atlanta, and has successfully launched Plane Delicious, a gourmet sandwich shop at Hartsfield Atlanta International Airport. Currently, Joey serves as a Senior Research Fellow in the Department of Psychiatry and Behavioral Sciences at Emory University School of Medicine, and in the fall of 2001, began teaching a course on ‘Ideation’ as an adjunct professor at Goizueta Business School, Emory University.

Bob Corscadden is currently Senior Vice President and Chief Marketing Officer at Tyson Foods, Inc. Bob has been with Tyson Foods for 12 years and has been a Product Manager, Group Marketing Manager, Director of Trade Marketing, Director of Retail Marketing, and Vice President of Retail Marketing. Prior to Tyson, Bob worked in marketing for SmithKline Beecham and Nabisco. He is also a former U.S. Marine infantry officer. In his current position, Bob is responsible for brand portfolio strategy and management, consumer advertising, package design, marketing research and internal communications. He works closely with all business units within the company to ensure that the Tyson Foods brands are clearly and consistently managed and communicated both internally and externally. Bob has won numerous marketing and public relations awards including, Brand Management awards from Food and Beverage Magazine for advertising and promotion excellence, EFFIE awards for advertising effectiveness and a Silver Anvil for cause marketing.

Seth Godin is a best-selling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. Purple Cow, was a New York Times and Wall Street Journal bestseller. It’s all about how companies can transform themselves by becoming remarkable. Free Prize Inside, Godin’s latest book, is already an Amazon Top 50 bestseller. It describes how every single person in your organization is in the marketing department… and shows you how to make something happen. Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, the industryĪs leading interactive direct marketing company, which Yahoo! acquired in late 1998.

Hank Kim, senior editor at Advertising Age, has played a key role in the launch of the Madison+Vine initiative. As editor of M+V, Kim has been responsible for coordinating Ad Age’s editorial efforts in the print, interactive, and event platforms since August 2002. Prior to his current role, Kim was the features editor at Ad Age Global. Prior to his career in marketing and media journalism, Kim started his professional life in ad agency account management at such New York shops as Bozell Inc., Backer Spielvogel Bates, and Ammirati & Puris.

Since 2002, Rita Clifton has served as Chairman at Interbrand UK Limited, the world’s leading brand consultancy and pioneer of Brand Valuation. In her time at Interbrand, she has introduced a range of new services, including internal brand management, digital branding, brand equity tracking and brand futures. Clients have included Marks & Spencer, NM Rothschild, Deloitte Consulting, and P&O. Rita began her career in advertising, working at DMB&B and later at J Walter Thompson. She joined Saatchi & Saatchi in 1986 and worked with a wide range of the agency’s high profile clients – including British Airways, Procter & Gamble, 3i, Campbell’s Foods, The British Army, Visa International, PowerGen, Schweppes and British Telecom. She has also appeared on a wide variety of television programs on marketing and communication issues, as well as speaking at conferences around the world. Her writing has included Interbrand’s publication “The Future of Brands”, the APG’S “How to Plan Advertising”, and most recently, The Economist book “Brands and Branding” which describes how organizations should make the brand their central organizing principle, and the brand should guide every decision and action the organization makes.

Grant O’Neal is the senior vice president of Marketing & Communications at Bank of America and works within the Brand Strategy & Enterprise Advertising team. His work has encompassed retail environments/POS, general market and multicultural advertising, media management, and brand management. Grant got his start in marketing in 1971 as a copywriter for the marketing department at a large Alabama-based bank holding company, now named Compass Bank. During his eight years there, he built the company’s in-house advertising team including creative, media planning/buying and public relations functions. He joined Bozell & Jacobs-South in Atlanta in 1979 and worked as an Account Supervisor on such clients as Russell Athletic, VISA (regional), First Tennessee Bank, Genesco (Charm Step shoes), and Citizens & Southern Bank. Grant then moved to North Carolina National Bank (NCNB) headquarters in Charlotte, NC, where he helped launch the NationsBank brand in 1992. After a series of acquisitions, NationsBank and Bank of America merged to become the one of the nation’s largest banking organizations. In 1999, the new organization changed its name to Bank of America.

Dolores Kunda has more than 18 years experience in the advertising industry. She joined Leo Burnett in 1984 as a client service department trainee, and has worked her way through the ranks to become President/CEO of Lápiz. Dolores’ advertising career spans work in the U.S. general market (Memorex, Kraft), international market (Kellogg’s Mexico), and the U.S. Hispanic market. She has led award-winning teams for Kraft, McDonald’s, Kellogg’s, and Procter & Gamble, and has introduced new products in the U.S. and Mexico. She has worked diligently to help establish Lápiz’ blue-chip client list which includes Coca-Cola, Kellogg’s, Procter & Gamble, Toys ‘R Us and Disney. A passionate champion of Hispanic Marketing in the U.S., Dolores speaks adamantly about its power and opportunity, and has been featured in numerous articles and television programs, most notably the New York Times, Ad Age, Adweek, MSNBC, and CNN.

Brian Steinberg is the advertising columnist for The Wall Street Journal, which is published by Dow Jones & Company. Prior to being appointed to his current position in 2003, Mr. Steinberg was a special writer and the media business reporter for Dow Jones Newswires, the Company’s realtime, electronic news division. As Newswires’ lead media reporter, he covered many subjects and companies and edited “The Pitch,” a weekly marketing column, which he originated with another reporter in September 1999. Mr. Steinberg joined Newswires in 1997 as a reporter covering the telecommunications industry. Mr. Steinberg was a business reporter and columnist for the Capital in Annapolis, Md., before joining Dow Jones. He has also worked as a news assistant in the Washington bureau of the New York Times and as an editorial assistant for Spy magazine. His freelance articles have appeared in the New York Times, the Washington Post, the San Francisco Chronicle, USA Weekend, Entrepreneur and Entertainment Weekly.

Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. Being described as the “Megatrends for the twenty-first century,” her book “Cycles: How We Will Live, Work, and Buy” offers a new view of how Americans live, work and buy with profound implications for the marketplace, the workplace and our lives. One of the nation’s leading authorities on generational marketing, she has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends for seventeen years. Some of her clients include Allstate Insurance, Chevron, Direct Marketing Association, National Association of Educators, and New Balance Athletic Shoes. Maddy is the senior vice-president and co-founder of Age Wave, which is one of the nation’s premier think-tank and strategic consulting group focused on boomers and the mature market.

Alex is the Editor of TelevisionWeek, a trade newspaper based in Los Angeles. It is owned by Crain Communications, which also publishes Advertising Age. In addition to being Editor, he writes a weekly column about personalities, trends and news in broadcast, satellite and cable TV (see samples at TVWeek.com). Block is also a regular panelist for “Call Sheet,” an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter for seven years, longer than anyone else has ever held that title. He has also been Associate Editor of Forbes Magazine, City Editor of the Los Angeles Herald Examiner, columnist for the Detroit News and movie critic and Entertainment Editor of the Miami News. Block is the author of the critically acclaimed book, “OUTFOXED: The Inside Story of America’s Fourth Television Network,” and the global bestseller, “The Legend Of Bruce Lee.”

The AAF National Conference in Dallas/Fort Worth Metroplex with more than 900 advertising executives representing all industry segments – advertisers, agencies, media companies and service providers/suppliers will convene at this premier industry event. AAF’s National Conference 2004 will feature high-profile speakers, sought-after networking sessions, the Ad Expo and star-studded events such as the Worldwide ADDY Awards Show and the National Student Advertising Competition (NSAC).

Fran began his career on Madison Avenue in 1978 at Young & Rubicam, concentrating on agency new business activities, college recruiting and training programs, giving him a well-rounded perspective on the advertising business. After graduating from Harvard Business School in 1983, Fran stayed in Boston, joining Humphrey Browning MacDougall under the leadership of Ed Eskandarian. In 1989, Fran left to join Leonard Monahan in Providence, RI, which was renamed Leonard Monahan Lubars & Kelly. Over five years, Fran helped LML&K attract and win over a dozen high profile new accounts while also winning numerous prestigious regional and national creative awards. In January of 1994, Fran rejoined Ed Eskandarian and Ron Lawner at Arnold Fortuna Lawner & Cabot as chief marketing officer. During that period, Arnold’s billings have grown from $275 million to over $1.9 billion worldwide. Fran is currently the president and chief operating officer at Arnold Worldwide.

John Osborn is President and Chief Executive Officer of BBDO New York. John joined BBDO New York in 1991 as an Account Executive on Diet Pepsi and has been actively involved with many of the agency’s clients including GE, Cingular and MasterFoods. In 2003, he was the Worldwide Account Director on FedEx. He has also been the principal architect and engineer of the agency’s integrated communications service offering, including atmosphereBBDO, Proximity, S/R Communications, Redwood Communications and Bombo Sports & Entertainment. John briefly worked for Nike, where he served as a divisional advertising manager overseeing efforts for basketball, football, baseball, tennis and kids categories. John was involved with BBDO’s efforts on behalf of the “New York Miracle” campaign, which helped lift spirits of New Yorkers in the wake of the September 11 attacks. The campaign featured multiple New York celebrities (Woody Allen, Robert DeNiro, Billy Crystal, Ben Stiller, Barbara Walters, etc.) and helped increase tourism post 9/11. John was inducted in to the American Advertising Federation (AAF) Hall of Achievement in 2003, which honors people under the age of 40 who have made significant contributions to the business.

Marc Schiller, CEO of ElectricArtists, is an accomplished executive with a wealth of industry and entrepreneurial knowledge in marketing, branding, and public relations. Foreseeing the unique marketing challenges posed by new technologies such as the Internet, Marc co-founded ElectricArtists in 1997 to create an agency that would re-write the book on how brands should approach marketing. Recent clients have included Ralston-Purina, Mattel, Bayer, Proctor and Gamble, Imagine Entertainment, Universal Films, BMG Entertainment, Warner Music Group, Sony Pictures, and a host of consumer product, media and entertainment companies. In 2000 & 2001, ElectricArtists developed and implemented marketing campaigns that led to Gold or Platinum certifications for over seventy music properties. This esteemed list includes releases from such diverse artists as The Beatles, Christina Aguilera, U2, Steely Dan, The Eagles, Matchbox Twenty and more. In the film world, ElectricArtists is known for its cutting edge marketing strategies for such releases as Memento, In The Bedroom, Amelie, Mulholland Drive, and others.

Stephen Walker began his career as a media buyer in London in the 80’s. Quickly realizing that keeping track of hundreds of insertion orders wasn’t for him, Stephen got perhaps the biggest break of his career landing a highly prized strategic planning job on the prestigious Levi’s account at Bartle Bogle Hegarty. Having helped to create and extend one of Europe’s most successful ad campaigns, he was tempted across the Atlantic by Chiat Day’s interest and commitment to account planning. After 4 years and becoming the Planning Director of the now virtual New York office, Stephen left to form the pioneering global strategic planning virtual network “Red Spider. After 5 year’s building this company, Stephen helped form his second company Headmint. Headmint has offices in London and New York and specializes in developing, applying and coaching proprietary marketing and communication processes and techniques that expand the intellectual capital of major brand owning companies. Headmint’s current clients include Coca Cola, Ford Motor Company, Allstate and Nestle.

Gary Ruskin is executive director and co-founder of Commercial Alert, a nonprofit organization that protects children and communities from commercialism. Commercial Alert’s mission is to keep the commercial culture within its proper sphere, and to prevent it from exploiting children or subverting the higher values of family, community, environmental integrity and democracy. Ruskin is an expert on commercialism in schools, government and culture, and the effects of advertising on children and public health. He has written widely on these issues, and is quoted regularly in major newspapers across the country, such as the New York Times, Washington Post, Los Angeles Times, USA Today, and the Wall Street Journal. He has appeared dozens of times on TV news programs on ABC, CBS, NBC, Fox and CNN.

Frank Zazza is the Creative Director and CEO of iTVX, the leading provider of data, measuring the effectiveness of product placement in television and motion pictures. He helped coordinate the placement and promotion of Reese’s Pieces in the movie E.T., a move that launched the “Product Placement” industry by increasing the sales of Hershey’s Reese’s Pieces 70%. The AIM team worked with the writers of Seinfeld, supplying the series with such memorable products for the “Junior Mint” episode, “Snickers” episode, George’s “Twix Bar” episode, and the “Pez” episode.

Ruth P. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM, as well as two Internet startup companies. Ruth teaches graduate students at NYU and Columbia Business School, and is past chair of the Business-to-Business Council of the DMA. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing in 2002. Ruth is the author of The DMA Lead Generation Handbook. She has studied marketing management at Harvard Business School and holds an MBA from Columbia University.

Steve Tharler is a direct marketing heavy-hitter with over 30 years of agency experience in strategy, concept development and copywriting. As a Partner in Tharler/Opper an award-winning marketing communications and design firm he co-founded with designer/art director June Opper in 1984 he has consulted with IDG, Polaroid, John Hancock, Joslin Diabetes Center, Business 2.0, PCWorld.com, NFPA, MIT Sloan Management Review and dozens of other notable clients. In addition to his agency responsibilities, he teaches a 2-day seminar on copywriting for the national Direct Marketing Association and is on the faculty of the Virginia Commonwealth University Interactive Marketing Institute. A past president of the New England Direct Marketing Association, he was their 1998 Direct Marketer of the Year.

Scott Collins is a reporter for The Los Angeles Times and an author of the book, “Crazy Like a Fox: The Inside Story of How Fox News Beat CNN”. He previously worked as a staff reporter for The Hollywood Reporter and Inside.com and as a contributing editor for Brill’s Content. His articles have appeared in the New York Times, Chicago Tribune, Boston Globe, and Los Angeles magazine.

Austin Howe is the founder and creative director of Radioland, a radio consulting company with a client list that includes Crispin Porter + Bogusky, Wieden + Kennedy, TBWA\Chiat\Day, Deutsch and Publicis. He has created and produced radio campaigns for brands like Nike, Budweiser, Levi’s, Starbucks, AT&T, Mitsubishi Motors, Toyota, E&J Gallo, Hardee’s and Baskin-Robbins. Austin has won nearly every major creative award for his work, including D&AD, CA, Clios, One Show Gold Pencil, London International Awards, Beldings, and the $20,000 Gold Radio Mercury Award. Austin is also president and creative director of FourStories, a newly-formed advertising and PR company with the unique business model of servicing only four “Grade A” brands. Prior to starting Radioland and FourStories, Austin was a creative director, an agency mogul, a copywriter at various advertising agencies including Cole & Weber and Saatchi & Saatchi.

Alex is the Editor of TelevisionWeek, a trade newspaper based in Los Angeles. It is owned by Crain Communications, which also publishes Advertising Age. In addition to being Editor, he writes a weekly column about personalities, trends and news in broadcast, satellite and cable TV (see samples at TVWeek.com). Block is also a regular panelist for “Call Sheet,” an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter for seven years, longer than anyone else has ever held that title. He has also been Associate Editor of Forbes Magazine, City Editor of the Los Angeles Herald Examiner, columnist for the Detroit News and movie critic and Entertainment Editor of the Miami News. Block is the author of the critically acclaimed book, “OUTFOXED: The Inside Story of America’s Fourth Television Network,” and the global bestseller, “The Legend Of Bruce Lee.”

Jonathan began working in the theatre industry, handling marketing and promotions initiatives for both Broadway and Off-Broadway shows, including: “Grease;” “What’s Wrong With This Picture” and “My Thing of Love,” to name a few. After years in the theatre industry, Jonathan heard the world of film calling and shifted his attentions to “the big screen.” In 1998, Jonathan joined FourFront, Inc., where, within six months, he became partner in the firm, working as a senior member of the company’s Business Development Division. During his tenure with FourFront, Jonathan helped build a strong business division, initiating and implementing various marketing efforts for Morgan Stanley, Flooz.com, HBO, Cinemax and Universal Pictures. Upon the dissolution of FourFront, Jonathan Margolis, along with business partner, Sean McCarthy, co-founded the michael alan group – a marketing and event production company specializing in “guerilla marketing.”

Sean McCarthy’s love of theatre and design began at his high school’s theatre department where he had the opportunity to design sets for school productions. After college, he went to work in the world of corporate entertainment, co-founding the company Broadway To Go in 1994. During his tenure at Broadway To Go, Sean designed and implemented events for clients, including: Starbuck’s; Disney’s The Lion King; Ronnie Specter and HBO. At the same time, Sean continued designing scenery for the Helen Hayes Performing Arts Center, in Nyack, NY. His designs have included the Nyack, NY, productions of: Grace and Glory; Company as well as Jesus Christ Super Star; Company, Marvin’s Room and A Christmas Carol. Many of the events Broadway To Go produced and designed were for Broadway shows, and as a result, the company developed a partnership with Broadway’s premier marketing agency of the time, FourFront Press and Marketing. In 2001, Sean and business partner, Jonathan Margolis, co-founded The Michael Alan Group – a marketing and event production company specializing in “guerilla marketing.”

Stephen Brown is the Professor of Marketing Research at the University of Ulster-Coleraine in Northern Ireland. Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. “Free Gift Inside!!: Forget the Customer. Develop Marketease”, released in winter 2003, is his first book written for a managerial audience. Stephen has written or co-edited 13 other books, including “Marketing Apocalypse”, “Postmodern Marketing” and “Romancing the Market.” His papers have been published in Harvard Business Review, Journal of Marketing, Journal of Advertising, Business Horizons and many more. Stephen has been described as “the finest writer in our field today” by the Journal of Marketing.

As Chief Executive Officer and President of The Leverage Group, Richard has over 14 years of marketing and sales experience. At The Leverage Group Richard has designed marketing and brand extension campaigns for client teams including Tribeca Entertainment/Tribeca Film Festival, Redken, Disney, Sony, Broadway Video, Maybelline, Citicorp, Snapple, Deutsch Advertising, Hollywood Records, Parfums Givenchy, Capitol Records, All Stars Project, Warner Brothers Music, and Best of Health. Prior to The Leverage Group, Rich was Vice President of Retail Marketing/Sales for Columbia Records Group. Rich has spearheaded numerous national and international sales/marketing efforts and campaigns for artists such as Mariah Carey, Bruce Springsteen, Will Smith, Barbra Streisand, Billy Joel, Nas, Harry Connick Jr., and many others.

Jane Maas is one of the most respected names in advertising. She is best known for her direction of the “I Love New York” program, which changed the image of New York City and revitalized its tourism economy. As a Creative Director at Ogilvy & Mather, Jane worked on advertising for General Foods and American Express. At Wells Rich Greene, in addition to the New York campaign, she headed the creative group on Procter & Gamble. In 1989, she became president of the New York office of Earle Palmer Brown and where she is currently chairman emeritus. Jane Maas is co-author of the classic How to Advertise, which has sold over 150,000 copies and been translated into 17 languages. She is also the author of Better Brochures and her best-selling autobiography, Adventures of An Advertising Woman.

Del Galloway is president and CEO of the Public Relations Society of America (PRSA). He served as PRSA’s president-elect in 2003 and as national treasurer in 2002, is a founding member of the Universal Accreditation Board, is a past chairman of the North American Public Relations Council and is a past president of the Florida Public Relations Association. Galloway is also a partner at Jacksonville, Florida-based Husk Jennings Galloway + Robinson, a full-service public relations, advertising, and marketing agency. During his 20-year career, he has led variety of communications initiatives including the start-up of a multi-national business, employee communications during a downsizing, the reengineering of an employee communications program, a national consumer/legislative campaign and an image campaign for a major Florida-based financial institution.

Liener Temerlin is a 53-year veteran of the communication business who helped bring to Dallas and the Southwest the first large national and international accounts such as American Airlines and Hyatt Hotels. Temerlin began his career as Associate Editor of Sponsor Magazine, an advertising trade journal in New York, from 1950-51. While in New York, he was commissioned to write a radio show for Hester Marshall Productions in their series of “Gold Medal Doctors.” He began his advertising career in 1953 as a copywriter for Glenn Advertising in Dallas. He served as TV director, creative director, and director of new business. In 1970, he was named chief operating officer, then chairman and was in charge of new business. While the name of the agency has changed a number of times, he has been with the agency for 50 years. In December 2001, Mr. Temerlin became Chairman Emeritus and is now a consultant for the agency.

Mark is the chief executive officer of Progress Media, and its subsidiary, Air America. Air America is a liberal talk radio network slated to go live in major markets in the spring of 2004. He started in the technology and media businesses as an anchorman and news director for a CBS affiliate TV station in West Virginia. Mark had served at the Democratic National Committee (DNC) as their Chief Technology Advisor. He was the head of Internet operations and strategy for John Kerry for President in mid 2003. He worked for a number of years at Home Box Office in New York as head of new business development for the HBO and Cinemax brands. He created and ran AOL Enterprise, the business-to-business division of AOL. In mid 1997, he joined VerticalNet Inc, as the CEO, taking the company public in early 1999; the first publicly traded B2B (business to business) Internet company. He became chairman in late 2000.

Åsk Wäppling is the CEO and creator of Adland, an advertising rag site made by the adgrunts who populate it. The website has been around since 1996 and has grown to become a multi-user system. Ms. Wäppling is a freelance art director in advertising. She graduated from Parsons School of Design in New York (a division of the fully-accredited New School University) before continuing her education at the School of Communications Arts in London. She has worked with top agencies such as BBDO, Publicis, Euro RSCG and Saatchi & Saatchi in Copenhagen, London and Amsterdam.

Keith J. Kelly has been a journalist since 1977 and has covered the media beat for 15 years. Keith’s media exposure began at MagazineWeek, first as its New York bureau chief and ultimately as its editorial director. He was also the launch editor for Folio: First Day, (a high priced insiders newsletter aimed at the industry’s top execs) and in the mid-1990s was a senior editor at Advertising Age. Keith also served under Pete Hamill as a media columnist at the NY Daily News and has enjoyed his greatest fame (or notoriety, depending on point of view) for the last five and a half years as the Media Ink columnist on the New York Post, covering the ups and downs of the publishing world–books, newspapers and of course, magazines.

Robert Solomon is Managing Partner of Gardner Nelson Solomon where he has worked with a wide range of clients including American Express, AT&T, Citibank, Citizens Bank, Compaq Computer, Johnson & Johnson, MasterCard, Mercedes-Benz, Pacific Bell, Seagram, and UPS. Robert is the author of The Art of Client Service (Dearborn, 2003) and Brain Surgery for Suits (Strategy Press, 2000). Robert has conducted workshops and given talks on direct marketing, marketing discipline integration, account management, and related topics for a wide range of organizations, including the Association of National Advertisers, Columbia University, the Direct Marketing Association, DM Days, and the Direct Marketing Educational Foundation.

Andy Borowitz is a frequent contributor of humor pieces to The New Yorker, The New York Times, Vanity Fair, TV Guide and National Public Radio’s “Weekend Edition Sunday.” He is the creator of the award-winning fake news site, “The Borowitz Report”, for Newsweek.com, and the television show “”the Fresh Prince of Bel Air,” as well as a coproducer of the movie “Pleasantville.” Andy is also the author of Who Moved My Soap? The CEO’s Guide to Surviving in Prison and The Trillionaire Next Door: the Greedy Investor’s Guide to Day Trading and Rationalizations to Live By. Andy appears several times a week on CNN’s “American Morning,” and performs with “Stories of the Moth” at the Public Theater in New York City.

For over fifteen years, Kevin McKiernan and Creative License have been developing a diverse, multi-level degree of expertise in the arena of music and talent supervision, intellectual property, and strategic alliances between licensors and clients and advertising. Creative License has also spearheaded music and talent campaigns for clients as diverse as Intel, Coca-Cola, Chrysler, Kodak, Chevrolet, Levi’s, Timberland, Bayer, MCI, Anheuser-Busch, UPS and IBM.

Melanie Wells is a senior editor at Forbes magazine in New York, where she both writes and edits, specializing in articles about marketing. Before joining Forbes magazine in 1999, Melanie spent five years as a business reporter and marketing columnist for the Money section at USA Today in New York. Prior to that, Melanie was a writer and columnist at Advertising Age. Melanie has also contributed articles to The Wall Street Journal, Psychology Today, US Weekly and Glamour magazines.

Jeff Blackman is a consultant, trainer, speaker, writer and attorney based in Chicago where he also heads Blackman & Associates, a creative communications firm in the Chicagoland area. Jeff is a member of the National Speakers Association (NSA) and has received the coveted Certified Speaking Professional designation. He currently has a bi-weekly column for The Business Ledger in Chicago (one of the Business Journal publications) with a readership of 55,000.

Bernice Kanner is a marketing expert, author, and editor. She has been associated with Bloomberg LP since 1994 as a columnist for radio, TV, and print and is a syndicated columnist for ScreamingMedia (Pinnacor). She became editor-in-chief of Women’s Business in September 2002. Bernice was also editorial director of the 14-title launch of the Oshkosh B’Gosh children’s book program, which was endorsed by the National Center for Family Literacy in October 1998.

Bruce Bendinger became the youngest vice president creative director in the history of Leo Burnett ad agency at the age of 27. Since then, he has been a creative consultant – doing everything from being creative director for a President of the United States, to helping Apple Computer with strategy systems, to producing one of the most successful jingles in advertising for Popeyes Chicken with Dr. John, Fats Domino, Jerry Lee Lewis and The Neville Brothers. He is author of The Copy Workshop Workbook, the “Bible” for those who want to learn advertising copywriting. It is the number one textbook at universities and design schools.

Bob Garfield is a columnist, critic, essayist, international lecturer and broadcast personality. Garfield’s “Ad Review” is a prominent feature of Advertising Age, where each week he singles out an ad for praise or ridicule. He is also the co-host of National Public Radio’s weekly magazine program “On the Media.” This followed a dozen years as a commentator/correspondent for NPR’s “All Things Considered.” Garfield is currently the advertising analyst for ABC News. Previously he has been a regular on Financial News Network, CNBC’s “Power Lunch” and “Adam Smith’s Money Game” on PBS.

As president of Yastrow Marketing, a consulting firm, Steve Yastrow has served such clients as McDonald’s Corporation, The Tom Peters Company, the Cayman Islands Department of Tourism, Wyndham Hotels & Resorts and many other organizations. Steve was previously vice-president of resort marketing for Hyatt Hotels & Resorts and senior vice president of marketing for Sunterra Resorts. He is also brand editor for tompeters.com, where he hosts The Brand Café, a forum on the latest issues in branding and marketing.

Tom Hill is Vice President/Creative Director of TV Land and Nick at Nite, overseeing the on-air promotion and creative writing of both brands. One of the creators of the network’s trademark wacky tongue-in-cheek sensibility, Hill has written for Nick at Nite since 1987. He has been responsible for many award-winning campaigns and spots that are familiar to Nick at Nite and TV Land viewers: Dixie the Nick at Nite Pixie, The Adventures of Milkman, Dick Van Dyke’s Chairman campaign, TV Land’s Sixty Second Sitcoms and Innovators of TV Land.

Hank Kim, senior editor at Advertising Age, has played a key role in the launch of the Madison+Vine initiative. As editor of M+V, Kim has been responsible for coordinating Ad Age’s editorial efforts in the print, interactive, and event platforms since August 2002. Prior to his current role, Kim was the features editor at Ad Age Global. Prior to his career in marketing and media journalism, Kim started his professional life in ad agency account management at such New York shops as Bozell Inc., Backer Spielvogel Bates, and Ammirati & Puris.

Linda Kaplan Thaler is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, Ltd., which she founded in 1997. With billings of over $520 million, its clients include Procter & Gamble’s Clairol Herbal Essences global brand, among other Procter & Gamble haircare brands, Dawn and Swiffer, AFLAC Insurance, Continental Airlines, Pfizer, the American Red Cross, Coldwell Banker, Panasonic, Pilot Pen, Ruby Tuesday, and Lane Bryant.

Richard Kirshenbaum founded Kirshenbaum Bond & Partners with Jon Bond at age 26. Mr. Kirshenbaum was recently included in Crain’s “40 under 40” and placed second on the list of Top 100 Entrepreneurs of the U.S. for the Young Entrepreneurs’ Organization Award.

Chuck McBride is the Creative Director of TBWA\Chiat\Day – North America where some of his clients include Nike, Levi’s, Fox Sports and Adidas. He began his career in advertising as a copywriter in San Diego working with the San Diego Zoo and soon moved to Team One Advertising where he created creating campaigns with Subaru at Wieden & Kennedy/Philadelphia and then Isuzu at Goodby, Silverstien & Partners.

Luke Sullivan is the Group Creative Head at GSD&M in Austin, Texas. In years prior, he was the Chief Creative Officer of Atlanta’s largest agency, WestWayne and the vice president at The Martin Agency in Richmond, Virginia. He began his career as an understudy of Tom McElligott at Bozell & Jacobs. Some of his clients include Miller Lite beer, United Airlines, Lee Jeans, Publix Supermarkets, SunTrust and Ralston Purina, as well as Porsche, BMW, and Maserati automobiles

After 15 years of working at big agencies (Wells Rich Greene, JWT and Chiat/Day) on many big brands (Century 21 Real Estate, Listerine, Slice, IBM, Sara Lee, Canon, etc.) Drew Neisser co-founded Renegade Marketing with funding from Dentsu USA in 1996. Since then, Drew has helped grow Renegade into a unique marketing resource delivering target-specific solutions for such clients as Panasonic, HSBC, Nike, Novartis and Fannie Mae. His early triumphs at Renegade include fathering the Panasonic TrafficCam and conceiving the “Time Me Up, Time Me Down” press event for G-Shock, for which the NY Post gave Casio a marketing chutzpah award.

Julie Weinhouse started her career in product placement twelve years ago, working as a part time receptionist one of the largest product placement agencies. Four years later, in 1997, she started HERO Product Placement. Now with over a decade in the product placement industry, Julie has landed literally hundreds of product placements from cars to candy bars. As the writer of dozens of animated cartoons (Rugrats, Disney’s Recess, etc.) and a creator/executive producer of the Game Show Networks “National Lampoon’s Funny Money,” Steve Ochs brings a logical overview and hands on production experience to HERO.

Frank Zazza is the Creative Director and CEO of iTVX, the leading provider of data, measuring the effectiveness of product placement in television and motion pictures. He helped coordinate the placement and promotion of Reese’s Pieces in the movie E.T., a move that launched the “Product Placement” industry by increasing the sales of Hershey’s Reese’s Pieces 70%. The AIM team worked with the writers of Seinfeld, supplying the series with such memorable products for the “Junior Mint” episode, “Snickers” episode, George’s “Twix Bar” episode, and the “Pez” episode.

Scott Bedbury as a brand executive helped build both Nike and Starbucks into brand leaders before launching Brandstream, his own consultancy. He is also the author of A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century.

Sam Hill is President of Helios Consulting, which specializes on developing breakthrough growth strategies for leading companies. He began his career at Kraft General Foods, first working as an engineer in a plant and later serving as Director of International Strategy. Much of his career has been spent as a management consultant, with Booz-Allen & Hamilton, where he was lead partner serving clients and leading the Global Marketing Innovation Task Force.

Harry Beckwith’s firm, Beckwith Partners, leads major marketing initiatives for companies including Wells Fargo, Merck, General Motors and Fidelity Investments, with a particular emphasis on branding, communications and client service. His unusual range of clients also includes the Ladies Professional Golf Association, Federated Investors, IBM, St. Paul Public Schools, and the world’s foremost authority on terrorism–work for which he has received the American Marketing Association’s highest award.

Jerry Della Femina has been responsible for groundbreaking advertising that has built brands such as Beck’s Beer, Isuzu, and Meow Mix. He was recently named by Advertising Age Magazine as one of the 100 Most Influential Advertising People of the Century.

Donny Deutsch’s “leaner, meaner, faster, smarter” philosophy helped him build Deutsch Inc., as the chairman and chief executive officer, into a $2.4 billion marketing communications company. As the tenth largest U.S. agency, some of Deutsch Inc.’s clients include Mitsubishi Motors, Revlon, and Coors.

Joe Cappo, editor-at-large of Crain’s Chicago Business, has been writing his opinion column for the award-winning weekly since its first issue was published in 1978. In the intervening years, he also served as a publishing executive with the parent Crain Communications Inc., most recently as senior vice president-international and licensing for the publisher of more than 30 business and professional publications.

Andrew is currently executive director of the Clio Awards Inc., the world’s largest advertising competition and publishing director of Adweek Books, an imprint at J. Wiley & Sons. In addition, he is president of Compass Consulting, a Connecticut-based firm involving agency searches and strategic consulting for agencies and advertisers.

Having worked for companies that include Toshiba Canada, Ikon Office Solutions and the Vancouver Board of Trade, Michael Schell has a proven track record in proactive business development. In 1999, Mr. Schell founded his own company, Marketshare Inc., in Vancouver, BC, to provide full-spectrum telephone-based marketing specializing in corporate account development and research.

Charles Sable brings an extensive background in research, education, art and design history to his role as curator of the William F. Eisner Museum of Advertising & Design. Sable directs the development of programming for the museum, researches and coordinates all exhibits, and oversees the museum’s lecture program.

Scott Donaton is editor of Advertising Age, the world’s leading advertising, marketing and media publication where he oversees the editorial strategy and editorial operations of the weekly Advertising Age and of AdAge.com. He also founded, and oversees editorial direction of, Advertising Age’s Madison & Vine initiative. Mr. Donaton was inducted into the American Advertising Federation’s Advertising Hall of Achievement in 2002.

Richard Miller’s career started in consulting engineering, expanded into engineering/technology market research, and then branched into consumer market research. In 1972, he founded Richard K. Miller & Associates Inc. to provide engineering analysis and design consultation to over 350 clients internationally, including 52 of the Fortune 500 and five federal agencies. He has written over 250 books — from engineering texts to consumer market research handbooks — the most non-fiction by any U.S. author. Kelli Washington has a Bachelor of Arts in English from the University of Baltimore. She was a researcher and grant writer with the City of Baltimore in the field of Housing and Urban Development before joining Richard K. Miller & Associates Inc.

Jack Trout is the co-author of business best-sellers including Positioning: The Battle for your Mind, Marketing Warfare, The 22 Immutable Laws of Marketing and most recently, Big Brands Big Trouble. Jack is also president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 13 countries. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and other Fortune 500 companies.

Mort Goldstrom joined The Newspaper Association of America in April of 1998 as Director of Advertising and Marketing and is currently Vice President of Advertising. Mort has been a frequent public speaker at venues around the world, written numerous articles and columns, conducted advertising research, developed polls, and conducted training on numerous advertising topics. He has directed commercial print, online, niche publications, circulation departments, marketing, promotion, research and ad divisions at a variety of properties including: The Miami Herald, The Columbia (SC) State, and the Middletown, NY Times Herald-Record.

Dan Butler was named Vice President, Retail Operations for the National Retail Federation (NRF), the world’s largest retail trade association, in January 2001. Butler is responsible for committee meetings of top retail executives, developing conference programming, and ensuring that NRF members are well informed and on the cutting-edge of retail industry issues. Prior to joining NRF, Butler was Vice President and Store Manager at Macy’s department store in Miami, Florida, where he managed $48 million in annual sales volume and successfully reduced dollar shrinkage and internal and external shortage.

Bob Bly is an independent copywriter and consultant with more than 20 years of experience in business-to-business, high-tech, industrial, and direct marketing. Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. Bob has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association. He also taught business-to-business copywriting and technical writing at New York University.

Andy Borowitz is a frequent contributor of humor pieces to The New Yorker, The New York Times, Vanity Fair, TV Guide and National Public Radio’s “Weekend Edition Sunday.” He is the creator of the award-winning fake news site, “The Borowitz Report”, for Newsweek.com, and the television show “”the Fresh Prince of Bel Air,” as well as a coproducer of the movie “Pleasantville.” Andy is also the author of Who Moved My Soap? The CEO’s Guide to Surviving in Prison and The Trillionaire Next Door: the Greedy Investor’s Guide to Day Trading and Rationalizations to Live By. Andy appears several times a week on CNN’s “American Morning,” and performs with “Stories of the Moth” at the Public Theater in New York City.

Jeffrey Gitomer is the author of “The Sales Bible” now in its 18th printing, “Customer Satisfaction is Worthless – Customer Loyalty is Priceless”, and “The Patterson Principles of Selling”. Jeffrey gives seminars, runs annual sales meetings, and conducts training programs on selling and customer service. Jeffrey’s customers include Coca-Cola, Cingular Wireless, Hilton, Hyatt Hotels, Enterprise Rent-A-Car, Turner Broadcasting, Comcast Cable, Time Warner Cable, HBO, Mercedes Benz, Blue Cross Blue Shield, Hyatt Hotels, XEROX, A.C. Neilson, IBM, AT&T, and hundreds of others.

Advertising’s self-styled street fighter and free spirit of the creative revolution, George Lois gained fame and major awards with bold, clean Doyle Dane Bernbach, Papert Koenig Lois and Lois Holland Callaway work between 1958 and 1978. He also became the youngest inductee into the Art Directors Hall of Fame. Lois’ ads for Wolfschmidt vodka, Xerox, Allerest, MTV, Maypo, Wheatena, Edwards & Hanly and his Esquire covers reflected his “loosey-goosey” style and exemplified his idiosyncratic “stun ’em and cause outrage” philosophy. Never an “establishment” model citizen, Lois is defined by his powerful early work.

Helen Walters comes to the editorship of IDANDA.NET from Creative Review magazine, London, where she was features editor for the prestigious monthly. Having begun working as a journalist at 16, Walters studied English and Latin at Bristol University, while working at the Daily Mail newspaper, Radio Hallam (Sheffield), BBC Radio Bristol, Yorkshire Television, and Mojo magazine, where she interviewed the likes of Metallica, Donovan, Jackson Browne, and Orbital.

John pursued his career by working at the Charleston (W VA) Gazette and Daily Mail, Raleigh (NC) News and Observer, the Annapolis (MD) Capital, the Baltimore Sun, and the National Newspaper Association. In 1980, he became Sales Promotion Manager at the Washingtonian Magazine and was later promoted to Advertising Director at their sister publication – The Baltimore Magazine. In 1983 he was named Publisher of the Pittsburgh (PA) Business Times, moved to Houston (TX) four years later to publish the Houston Business Journal, and became Publisher of the Tampa Bay Business Journal in 1990. He returned to Houston in 1998 to again serve as HBJ’s publisher, as well as becoming Group Publisher over the other Texas Business Journals owned by American City Business Journals (Dallas, San Antonio, and Austin).

Mary Lou Quinlan is the “Oprah of Madison Avenue,” founder of Just Ask a Woman, a strategic marketing consultancy, specializing in new ways of listening to women and interpreting their needs for major corporations. Mary Lou interviews women for clients like General Motors, Lifetime Television, Johnson & Johnson, CitiGroup, Toys R Us and Estee Lauder. Mary Lou started her career at Avon Products. In 1989, Mary Lou built a new career in advertising agency leadership at Ally & Gargano and then at DDBNeedham Worldwide. Her ability to respond to clients’ strategic issues and her talents for winning new business landed her as the first female president in 1994, and a year later, CEO, of N.W, Ayer & Partners. There she led teams to win the global accounts of Avon Products and Continental Airlines, as well as U.S.West telecommunications.

Patricia Patano brings more than two decades experience in strategic planning, marketing and communications to every business challenge. She has developed strategic plans, public affairs programs, brand positioning, marketing, communications and Internet strategies for a wide variety of public companies, IPOs, and venture capital organizations. Before heading her own organization, she served as a political consultant to Elizabeth Dole in her presidential campaign. She was also a Partner with J.D. Power and Associates and was instrumental in the successful development and management of the firm’s name brand that has built J.D. Power and Associates’ international reputation.

Chris Rohrs joined TVB as president on January 1, 2000. The not-for-profit Television Bureau of Advertising is the trade association of local television broadcasters. Its members include television broadcast groups, advertising sales reps, and more than 500 individual television stations. He came to the association from his post as vice president, sales and marketing for Post-Newsweek Stations, Inc., a position he had held since April 1998

Brad Chiet is a producer, composer, and owner of Fuel Music in Los Angeles, California. Some of Brad’s commercial clients include US Army, Toys ‘R Us, Nissan, Fannie Mae Foundation, Sears, Pepsi, Anheuser Busch and more. Brad also has television work with “The Crooked E – The Enron Story”, L.A. Football Company, and 60 Minutes. Brad recently won the prestigious ‘John Lennon Songwriting Contest’ for a song he wrote called ‘Love Carries On’, a song written initially for one of the 9/11 foundations. Brad is also a member of the Screen Actors Guild (SAG), the Recording Musicians Association (RMA), the American Society of Composers, and Authors and Publishers (ASCAP).

Sam Hill is a leading-edge thinker and author of Radical Marketing and 60 Trends in 60 Minutes. Sam is President of Helios Consulting, which specializes on developing breakthrough growth strategies for leading companies. He has worked on growth and marketing issues in the U.S., Latin America, Europe and Asia Pacific in numerous categories, including consumer goods, telecommunications, automobiles, financial services, industrials and high tech. He began his career at Kraft General Foods, first working as an engineer in a plant and later serving as Director of International Strategy. Much of his career has been spent as a management consultant, with Booz-Allen & Hamilton, where he was lead partner serving clients and leading the Global Marketing Innovation Task Force.

Ellis Booker is Editor of BtoB, The Magazine for Marketing Strategists, the only publication devoted exclusively to the intersection of business marketing and business strategy. Prior to BtoB, Booker was an Editor at Large at CMP’s Internet Week, which he joined in September 1997. His beat included Java, XML, application servers and databases; he also covered IT deployment strategy, focusing on outsourcing and application service providers (ASPs).

Patrick Meyer as co-founder and president of Fusion 5 is the revolutionary behind major brand and new product initiatives at Coca-Cola Co., Daimler Chrysler, Gatorade, Levi’s, Gillette, Nike, Ford Motor Co., P & G, and beyond. He has combined senior brand marketing background with leadership thinking coming out of Marketing Corp. of America—to create Fusion 5. Over the last eight years he has led Fusion 5 in its relentless focus on “aggressive brand/business growth” through “Innovation Out of Insight”.

Diane Cimine is the president and media strategist for her own marketing communications & strategy consultancy, Cimine Enterprises (C.E.), which focuses on advising companies how best to position and promote their offerings to the advertising community. C.E. proudly includes the OAAA as a core client along with Arbitron, Smithsonian, and Interspace Airport Advertising. She began her career at Airtime, a media buying service where she purchased time on radio & television in local markets around the country. She left Airtime to head up media planning for the Canadian accounts of Dancer Fitzgerald & Sample, later acquired by Saatchi & Saatchi Advertising. In 1990, she moved to London to work at American Express, developing programs to grow their card to business in Europe/ Middle East/ Africa. She returned to the States in the early 90s, working for Philip Morris as their Media Director, leaving to become CMO of the OAAA.

Kevin joined the Cabletelevision Advertising Bureau (CAB) in 1996 as Vice President, Local Sales & Marketing. He is responsible for overseeing the efforts of the CAB in assisting its cable system members in maximizing advertising revenues. From 1989 to 1996, Kevin was Director of Local Ad Sales at Discovery Communications, Inc. While at Discovery, he was recognized by the Myers Report as one of the top three Network Executives at representing his company and also was the recipient of the CAB’s President’s Award.

Ingrid Otero-Smart started her career at McCann-Erickson and joined Mendoza Dillon & Associados in 1987 where she is now President/COO. At Mendoza Dillon, Ingrid Otero-Smart has worked on many prestigious accounts such as Kraft Foods, Ford Motor Co., Nabisco Brands, Sears, Schering Plough, Glaxo/SmithKline, Pfizer, Bristol Myers Squibb, McNeil Consumer Products, among others. While at McCann-Erickson, Ingrid worked in the Traffic, Media and Account Services Departments on accounts such as Nestlé Foods, Nabisco Brands, General Motors, R.J. Reynolds Tobacco, Eastern Airlines, Hilton Hotels, Coca-Cola Foods, among others.

Roger is a 38-year veteran of radio station and group management and joined Radio Advertising Bureau (RAB) in 1995. Roger has conducted seminars and training programs for several thousand salespeople, managers and advertisers and developed a number of new programs which have been added to the expanding RAB training curriculum. Roger became well known for his interest and expertise in sales training while working with the Stuart and Great Empire groups in the Midwest and was President of a ten-station radio group. Shortly before his association with RAB, Roger was named “Broadcaster of the Year” by Radio Ink magazine, in recognition of his outstanding accomplishments.

DuMont is Founder and President of The Museum of Broadcast Communications, one of only two broadcast museums in the United States. The Museum includes America’s only Radio Hall of Fame, which DuMont brought to Chicago in 1991.DuMont began his talk radio career as the original producer of WGN/Chicago’s Extension 720 in 1968. After an unsuccessful run for the state legislature, he returned to WGN in 1970 as producer of The Howard Miller Show, one of Chicago’s most controversial radio programs. In February, 1973, DuMont left WGN to begin his own on-air radio career at WLTD/Evanston, Illinois. Working on the 1,000 watt suburban station, DuMont was able to establish a national reputation, due to his investigative interviews and reporting on Watergate, as well as constitutional abuses by the FBI and CIA during the 1970s. As host of Beyond the Beltway, Bruce DuMont is heard from coast to coast every Sunday night on more than 60 of America’s major radio stations, including WLS-AM/Chicago. The program began as Inside Politics on WBEZ-FM/Chicago in 1980 and offers a fresh, spirited and balanced analysis of national affairs.

David Horowitz is well known for his Emmy winning “Fight Back!™ With David Horowitz.” television series. But equally popular with his audience are his syndicated newspaper columns, best-selling books, radio features on Jones Radio Network and his long-form show, “Fight Back! Talk Back!” on Talk Radio Network, and numerous television appearances. The latest in this lineup is his popular consumer website, www.fightback.com, which has attracted hundreds of thousands of Internet users. David Horowitz has enjoyed a solid reputation as a seasoned journalist for well over thirty years. David has spent his career researching and reporting about consumer issues and product safety, and educating American consumers about their rights in the marketplace. He was a regular guest on both the “Tonight Show Starring Johnny Carson,” and “The Today Show” for eight years. David has been a featured guest on a broad range of other talk, news and variety television shows, including David Letterman, Jay Leno, Oprah Winfrey and “20/20.”

Shira White is president of The SPWI Group, a leading Innovation Management and New Product Development Consulting Firm. Shira has deep and varied experience in creative direction, strategic planning, business development, qualitative research trend analysis and future studies. Prior to founding SPWI, Shira held creative development positions at top international agencies such as Ogilvy & Mather Partners, Saatchi, and Grey Advertising, in addition to serving as New Products Consultant for BrainReserve. She is a noted speaker and writer on the subjects of product, service and business development as well as creativity in business. Her latest book is entitled “New Ideas about New Ideas”.

A graduate of Brown University and the Columbia School of Journalism, Alissa Quart has written features for publications such as The New York Times, Lingua Franca, Elle, The Nation, Wired, The Boston Globe and Salon.com. Such assignments, coupled with her own interest in books on youth culture from the 1970s and ’80s, inspired her to tackle the topic. She lives in New York City and “Branded:The Buying and Selling of Teenagers” is her first book.

Raymond Ban is Executive Vice President of Meteorology Science and Strategy at The Weather Channel, Inc (TWC). His responsibilities include overseeing the meteorological operations and all meteorological activities. Mr. Ban was among the first employees of TWC joining in 1982 as an on-camera meteorologist. Mr. Ban was promoted to senior vice president of meteorological affairs and operations in 1996. Previously, he was vice president of meteorology for the all-weather network. Prior to joining TWC, Mr. Ban was employed as a senior meteorologist at Accu-Weather, Inc. from 1973 to 1982. His responsibilities included operation weather forecasting with specific focus on media customers. Currently he is leading the Meteorology Science and Strategy group, which is responsible for the meteorological quality and integrity of all TWC’s products and services, and for growing TWC’s relationships with the weather community in both the public and private sectors.

Frank Zazza is the Creative Director and CEO of iTVX, the leading provider of data, measuring the effectiveness of product placement in television and motion pictures. He helped coordinate the placement and promotion of Reese’s Pieces in the movie E.T., a move that launched the “Product Placement” industry by increasing the sales of Hershey’s Reese’s Pieces 70%. The AIM team worked with the writers of Seinfeld, supplying the series with such memorable products for the “Junior Mint” episode, “Snickers” episode, George’s “Twix Bar” episode, and the “Pez” episode.

Diane Mermigas joined Crain Communications as a media reporter for Advertising Age in 1982, and helped launch Electronic Media soon afterwards. Ms. Mermigas has studied finance and law, and contributed to numerous professional and academic journals. Awards include the Society of American Business Editors and Writers “Best in the Business” award (2002), the Clarion Award from the Association for Women in Communications (1998), and the Excellence Award from Chicago Women in Publishing. As editor-at-large of Electronic Media she has gained an industry-wide reputation for tenacious and independent reporting, qualities she now brings to Mermigas on Media.

Roger Dawson is one of the country’s top experts in the art of negotiating. He is the Founder of the Power Negotiating Institute in California. His audio program Secrets of Power Negotiating has passed the $28 million sales mark, and is the largest selling program in the history of business cassette publishing. Roger’s business background includes being president of one of California’s largest real estate companies, with 28 offices, five hundred and forty sales associates, and a volume of over $400 million dollars per year. As a full time speaker since 1982, he has trained managers and salespeople at the top companies and business associations throughout the United States, Canada, Europe, Taiwan, China, New Zealand and Australia. He was inducted into the Speaker Hall of Fame in 1991.

Bob Garfield is a columnist, critic, essayist, international lecturer and broadcast personality. Garfield’s “Ad Review” is a prominent feature of Advertising Age, where each week he singles out an ad for praise or ridicule. He is also the co-host of National Public Radio’s weekly magazine program “On the Media.” This followed a dozen years as a commentator/correspondent for NPR’s “All Things Considered.” Garfield is currently the advertising analyst for ABC News. Previously he has been a regular on Financial News Network, CNBC’s “Power Lunch” and “Adam Smith’s Money Game” on PBS.

David Busman is the curator of television and advertising at the Museum of Television and Radio. David joined the Museum as television and advertising curator in 1992 and remained until 1997, when he left to become director of programming at TV Land. In 1998 he returned to the Museum, again as curator of television and advertising. Prior to joining the Museum, Bushman was senior television editor of Daily Variety in Los Angeles and weekly Variety in New York.

Jack Trout is the co-author of business best-sellers including Positioning: The Battle for your Mind, Marketing Warfare, The 22 Immutable Laws of Marketing and most recently, Big Brands Big Trouble. Jack is also president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 13 countries. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and other Fortune 500 companies.