Nickelodeon Launches Tv-Like Programming On Web

Nickelodeon’s video play is the latest Viacom online initiative that seeks to take advantage of the Web as a major growth area. VH1 earlier this week said it is starting up its own content-rich broadband-entertainment network, VSpot, with the premier the first episode of the new season of The Surreal Life 5. And last month, parent MTV Networks acquired children’s character site Neopets for $160 million.