Author Joe Jaffe on Life After the 30-Second Spot

Co-Host Brad Forsythe interviews Joseph Jaffe, President and founder of Jaffe, LLC (www.getthejuice.com), a new marketing consulting practice. Prior to consulting, Jaffe was Director of Interactive Media at TBWAChiatDay and OMD USA. His past and current clients include Kmart, Absolut Vodka, Embassy Suites, Cunard, the AAAA, Reuters, MSN, and Google. He is currently a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. Jaffe brings with him a diverse mix of both client and agency experience, on both the traditional and Interactive sides of the business. His weekly “Jaffe Juice” column is a favorite read within the industry. His book, “Life After the 30-Second Spot,” explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales.

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