Author Steve Kaplan Explains How to Win & Keep Big Customers

Co-Host Brad Forsythe interviews Steve Kaplan, author of “Bag the Elephant!” Steve Kaplan has made a career of shepherding businesses to success and helping others do the same. He is founder of The Difference Maker, Inc., which provides a range of business tools to help companies of all sizes succeed. As an expert on marketing and entrepreneurship, Steve has been the subject of many print interviews and profiles in such media as Advertising Age, Crain’s Business, Food & Beverage, and the Chicago Tribune. In his book, “Bag the Elephant! How to Win & Keep BIG Customers,” Steve brings his experience and research to present a strategy that helps land that big payoff, hang onto the big customer, and repeat the accomplishment again and again.

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