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Staples Brand Exec on How They "Make It Easy" - The Advertising Show
 

Staples Brand Exec on How They “Make It Easy”

Staples Brand Exec on How They “Make It Easy”

Co-Host Brad Forsythe interviews Todd Peters, Vice President of Brand Management for Staples. Todd joined Staples is early 2004 and his team is responsible for the continued strategic development and positioning of the Staples brand. Prior to leading the Staples Brand Management team, Todd was responsible for setting global brand strategy at Intel Corporation. Todd started his career on the agency side and worked on bluechip brands like Saturn, Sprint PCS, and Nabisco.