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Arnold Creative Director on Rebranding RadioShack & the Importance of Design - The Advertising Show
 

Arnold Creative Director on Rebranding RadioShack & the Importance of Design

Arnold Creative Director on Rebranding RadioShack & the Importance of Design

Co-Host Brad Forsythe interviews Robert Wong, Executive Creative Director at Arnold Worldwide. Robert Wong has successfully lead integrated programs of brand strategy, corporate identity, design, advertising and new media for Starbucks, Audi, Crunch, Harley-Davidson, IBM, MTV, NPR, and many others. Currently as Executive Creative Director, Robert leads Arnold Worldwide’s design group which focuses on brand strategy, corporate identity, new media and the in-store customer experience. Some of his recent work is for Timberland, Mobile ESPN and RadioShack. Before working for Arnold Worldwide, Robert was the Vice President of Creative for Starbucks where he integrated all disciplines of design into the company’s advertising and branding strategies.