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Wall Street Journal's Ad Columnist Explains Increase in Advertising as Entertainment - The Advertising Show
 

Wall Street Journal’s Ad Columnist Explains Increase in Advertising as Entertainment

Wall Street Journal’s Ad Columnist Explains Increase in Advertising as Entertainment

Co-host Brad Forsythe interview Brian Steinberg, the advertising columnist for The Wall Street Journal. Prior to being appointed to his current position in 2003, Mr. Steinberg was a special writer and the media business reporter for Dow Jones Newswires, the Company’s realtime, electronic news division. As Newswires’ lead media reporter, he covered many subjects and companies and edited “The Pitch,” a weekly marketing column, which he originated with another reporter in September 1999. Mr. Steinberg joined Newswires in 1997 as a reporter covering the telecommunications industry. Mr. Steinberg was a business reporter and columnist for the Capital in Annapolis, Md., before joining Dow Jones. He has also worked as a news assistant in the Washington bureau of the New York Times and as an editorial assistant for Spy magazine. His freelance articles have appeared in the New York Times, the Washington Post, the San Francisco Chronicle, USA Weekend, Entrepreneur and Entertainment Weekly.

For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.