Asian Branding Expert on How to Succeed in the Global Market
Co-host Brad Forsythe interviews Asian branding expert, Jonathan Holburt – CEO of Holburt Consulting. Jonathan has spent 21 years in advertising after a career start as an English teacher in Tokyo. He has worked on such major accounts as Procter & Gamble, AT&T, Kraft, Hewlett-Packard and Pepsi Foods while at Saatchi & Saatchi, Young & Rubicam and DDB. A native Californian who graduated from UCLA, Jonathan has spent 19 years in Asia, having lived in Singapore, Hong Kong and Tokyo. He started his marketing consulting company, Holburt Consulting, in June 2005 and has clients in Vietnam, China, Taiwan, Malaysia and Singapore. He has written a novel (which is in the process of being “optioned” for the movies) and numerous articles for the Asian Wall Street Journal.
For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.