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Author Shares How to Make Your Small Business an Alpha Dog - The Advertising Show
 

Author Shares How to Make Your Small Business an Alpha Dog

Author Shares How to Make Your Small Business an Alpha Dog

Co-host Brad Forsythe interviews Donna Fenn, author of “Alpha Dogs” and contributing editor of Inc. Magazine. Donna has more than with more than twenty years experience writing about entrepreneurship and small business trends. In 2001, she was a co-recipient of the Women’s Economic Round Table Entrepreneurship Prize, sponsored by the Kauffman Center for Entrepreneurial Leadership. From 1988 to 1992, she lived in Riyadh, Saudi Arabia, where she was a correspondent for The Associated Press and covered a variety of issues including business, culture, the economy, and The Gulf War. Her work has also appeared in The New York Times, Newsweek, The Washington Monthly, Working Woman, Working Mother, Family Money, CFO, Corporate Finance, Parents, and New England Monthly. Her recent book, “Alpha Dogs: How Your Small Business Can Become a Leader of the Pack,” highlights the reality of small businesses by showcasing eight successful entrepreneurs who share their stories and strategies.