Fallon Worldwide CEO Pat Fallon Describes How to Juice the Orange With Creativity

Co-host Brad Forsythe interview Pat Fallon, Chairman/CEO of Fallon Worldwide and author of “Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage.” Pat Fallon founded Fallon in 1981 with the single-minded desire to stand for excellence, in the people hired, in the partnerships forged, in the work produced, and in the results achieved. He spends his time today nurturing the company’s culture, managing and evolving the global vision across four continents, and working on clients’ businesses from the frontlines. Pat’s deep knowledge of branding issues, combined with a strong strategic approach to marketing problems and his relentless need to achieve, make him invaluable to our clients’ CEOs. In creating Fallon, Pat carefully considered every facet of achievement to build an organization where great people came, stayed, and did the best work of their careers, and had fun in the process. That culture flourishes today. Pat ensures that everyone at Fallon knows that marketplace accountability must always be the ultimate measure of success. Pat has won virtually every recognition in the business, but his most valued achievement is the trust he has earned from his clients. Pat still spends 80% of his time on client business. That’s why, to this day, Fallon limits itself to a very small group of accounts, so that Pat and his senior executives can be intimately involved with each and every client.

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