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Chris Anderson, Editor of Wired Magazine and Author, Talks About His New Book - The Advertising Show
 

Chris Anderson, Editor of Wired Magazine and Author, Talks About His New Book

Chris Anderson, Editor of Wired Magazine and Author, Talks About His New Book

Co-host Brad Forsythe interviews Chris Anderson, editor of Wired magazine and author of “The Long Tail.” Chris took the position of Editor-in-Chief of Wired magazine in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005, a year in which he was also named Editor of the Year by Advertising Age magazine. He is the author of New York Times bestselling book The Long Tail: Why the Future of Business is Selling Less of More, which was published in 2006, and runs a blog on the subject at www.thelongtail.com. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.