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Diane Hessan, President of Communispace, Discusses the Secrets to Social Networking and Building Online Communities - The Advertising Show
 

Diane Hessan, President of Communispace, Discusses the Secrets to Social Networking and Building Online Communities

Diane Hessan, President of Communispace, Discusses the Secrets to Social Networking and Building Online Communities

Co-Host Brad Forsythe interviews Diane Hessan, President and CEO of Communispace, one of the fastest growing social networking companies in the country, with a Blue Chip client list that would make a Madison Avenue giant jealous,” according to Advertising Age. Diane leads 100+ employees in managing the more than 225 private online customer communities the company has created for Fortune 500 companies like Kraft, Unilever, Hewlett-Packard, the Chicago Tribune, and GlaxoSmithKline. Diane has spent her 30-year career helping companies become customer focused—as a Forum Corporation executive, co-author of the best selling book Customer-Centered Growth: Five Strategies for Building Competitive Advantage, and Real World Consulting CEO. She has received many awards and citations for her leadership and workplace innovation, including last year’s Best Boss from Winning Workplaces / Fortune Small Business, one of the 10 “Women to Watch” in Boston, and one of 20 Visionaries in the Human Resources arena.