Legendary George Lois Shares His Unique Perspective on the Advertising Industry and Talks about His New Book, Ali Rap
Co-Host Brad Forsythe interview George Lois, Advertising Legend and Founder of Lois USA, and author of Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap, who shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry. As advertising’s self-styled street fighter, George Lois gained fame and major awards with bold, clean Doyle Dane Bernbach, Papert Koenig Lois and Lois Holland Callaway work between 1958 and 1978. He also became the youngest inductee into the Art Directors Hall of Fame. Lois’ ads for Wolfschmidt vodka, Xerox, Allerest, MTV, Maypo, Wheatena, Edwards & Hanly and his Esquire covers reflected his “loosey-goosey” style and exemplified his idiosyncratic “stun ’em and cause outrage” philosophy. Never an “establishment” model citizen, Lois is defined by his powerful early work. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.