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Branding Pioneer Urges Corporations to Jazz up Branding with Designs that Strike Chords in Consumers' Hearts - The Advertising Show
 

Branding Pioneer Urges Corporations to Jazz up Branding with Designs that Strike Chords in Consumers’ Hearts

Branding Pioneer Urges Corporations to Jazz up Branding with Designs that Strike Chords in Consumers’ Hearts

Co-Host Brad Forsythe interviews Marc Gob?, President, CEO and Executive Creative Director, Desgrippes Gob? and author of BrandJam: Humanizing Brands Through Emotional Design. Trained as a designer and a graduate from the Ecole Professionelle de Dessin Industriel in Paris, Marc?s broad experience in packaging, structural design and architecture has attracted a multifaceted mix of apparel, beauty, and consumer brand corporations. He is a frequent speaker at top marketing and design conferences,