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Taking Radio Advertising to the Next Level: RAB Exec Mary Bennett Divulges the Cutting Edge Trends - The Advertising Show
 

Taking Radio Advertising to the Next Level: RAB Exec Mary Bennett Divulges the Cutting Edge Trends

Taking Radio Advertising to the Next Level: RAB Exec Mary Bennett Divulges the Cutting Edge Trends

Co-Host Brad Forsythe interviews Mary Bennett, Executive Vice President, Marketing Division, Radio Advertising Bureau. Marys broadcast career has spanned over twenty-five years, six Radio formats, and a stint as a short-form programming provider. As Executive Vice President, Marketing for the Radio Advertising Bureau (RAB), Mary has assumed a leadership position in numerous projects that affect Radio and its customers, and has been a driving force in programs that are reshaping perceptions abo