Fuel Up On High Octane Marketing Strategies with Gas Station TV CEO David Leider
Co-Host Brad Forsythe interviews David Leider, CEO Gas Station TV. With 20 years in the media, automotive, consumer packaged goods, retail and technology sectors, David brings well rounded and diverse media company experience to Gas Station TV, managing client and partner relationships as well as business operations. Since coming on board, David has leveraged his marketing expertise to launch a successful pilot station in Dallas and recently completed several new rollouts in the Atlanta, Dallas and Houston markets. David was most recently in senior management with Yahoo!, Inc. where he had sales, strategy, marketing, and public relations oversight for their automotive, consumer packaged goods, Pharma, and Travel categories. His previous experience includes senior level positions at three of the top advertising, marketing, and interactive companies in the world, JWT, Doner, and Organic. In those capacities, he managed client relationships, business operations and marketing integration for a number of the top automotive, consumer packaged goods, retail and financial brands in the world including DaimlerChrysler AG, Ford Motor Company, Campbell Soup Brands, Kohl’s, Canadian Tire, and Comerica. David has represented his companies at numerous events and keynoted major industry conferences. Outside the office, Leider serves as a director on the boards of the Michigan Chapter of the National Multiple Sclerosis Society and Camp-Make-A-Dream. He holds a bachelor’s degree from the University of Michigan. For entertaining advice join hosts, Ray Schilens and Brad Forsythe for a lively and informative discussion.