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Foghound Co-founder Lois Kelly Takes the Buzz to the Next Level - The Advertising Show
 

Foghound Co-founder Lois Kelly Takes the Buzz to the Next Level

Foghound Co-founder Lois Kelly Takes the Buzz to the Next Level

Co-Host Brad Forsythe interviews Lois Kelly, author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing and co-founder of Foghound, a strategic communications consulting firm specializing in branding, whose clients have included Patagonia, Charles Schwab, Timberland, and others. Previously, she was Senior Vice President of The Weber Group, one of the largest PR firms in the world. Her articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising Age, and others. She speaks frequently on marketing and communications to professional organizations like the American Marketing Association and The Conference Board. She lives in Cumberland, Rhode Island. For entertaining advice, join co-hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.