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Nine Influential Consumer Types are Shaping Today’s Marketplace and Author Ron Rentel Explains Who They Are - The Advertising Show
 

Nine Influential Consumer Types are Shaping Today’s Marketplace and Author Ron Rentel Explains Who They Are

Nine Influential Consumer Types are Shaping Today’s Marketplace and Author Ron Rentel Explains Who They Are

Co-Host Brad Forsythe interviews Ron Rentel, Author of Karma Queens, Geek Gods, and Innerpreneurs.

Ron is a veteran of the new product world, with over twenty years experience in the innovation and marketing industry. After 6 years with Gerald Schoenfeld, Inc., a pioneering innovations/brand development company he founded Consumer Eyes in 1991. This leading brand and innovation consultancy creates customized methodologies that can encompass both long-term strategy and pipeline work and/or highly specific near-in product execution and tactics. Ron continues to reach out for new ways to explore consumers’ minds and motivations and in 2000 he co-founded BuzzBack, Inc. an online market research company. He currently resides in Croton-on-Hudson, NY with wife Barb and 4 kids. Ron is a magazine junkie, an avid foodie and traveler, and has been playing in a monthly poker game for over a decade.

Visit Ron Rentel at consumereyes.com.