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Tom Asacker, Author of ?A Little Less Conversation? Describes How to Connect and Engage Consumers in Today?s Noisy Commercial Environment - The Advertising Show
 

Tom Asacker, Author of ?A Little Less Conversation? Describes How to Connect and Engage Consumers in Today?s Noisy Commercial Environment

Tom Asacker, Author of ?A Little Less Conversation? Describes How to Connect and Engage Consumers in Today?s Noisy Commercial Environment

Co-host Brad Forsythe interviews Tom Asacker, Author of A Little Less Conversation. Tom Asacker writes, teaches, and speaks about radically new practices and ideas for marketplace success in chaotic times. He is a brand adviser and author of critically acclaimed books including his latest, A Little Less Conversation, and A Clear Eye for Branding, published by Paramount Market Publishing, New York.
In Tom Peters’ renowned book, Re-imagine!, Peters refers to Asacker as a “marketing guru.” More often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom Asacker is the author of A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy. Tom’s first book, Sandbox Wisdom, a heartwarming story about a CEO’s search for meaning and success in the world of business and work, was a business bestseller in the U.S., and was published internationally to rave reviews.

A popular speaker, Tom has lectured on customer relationships, business, branding, and innovation to corporate, association, and university audiences around the world. As an independent business consultant, he’s advised start-up ventures, NPOs, and Fortune 500 companies on marketplace trends and strategic brand development. Asacker is a former GE corporate executive and co-founder and President of a high-tech medical device company, as well as a student and critic of popular culture.

Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their “Birthing of Giants” executive leadership program. Visit acleareye.com to learn more.