Tom Asacker, Author of ?A Little Less Conversation? Describes How to Connect and Engage Consumers in Today?s Noisy Commercial Environment
Co-host Brad Forsythe interviews Tom Asacker, Author of A Little Less Conversation. Tom Asacker writes, teaches, and speaks about radically new practices and ideas for marketplace success in chaotic times. He is a brand adviser and author of critically acclaimed books including his latest, A Little Less Conversation, and A Clear Eye for Branding, published by Paramount Market Publishing, New York.
In Tom Peters’ renowned book, Re-imagine!, Peters refers to Asacker as a “marketing guru.” More often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom Asacker is the author of A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy. Tom’s first book, Sandbox Wisdom, a heartwarming story about a CEO’s search for meaning and success in the world of business and work, was a business bestseller in the U.S., and was published internationally to rave reviews.
A popular speaker, Tom has lectured on customer relationships, business, branding, and innovation to corporate, association, and university audiences around the world. As an independent business consultant, he’s advised start-up ventures, NPOs, and Fortune 500 companies on marketplace trends and strategic brand development. Asacker is a former GE corporate executive and co-founder and President of a high-tech medical device company, as well as a student and critic of popular culture.
Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their “Birthing of Giants” executive leadership program. Visit acleareye.com to learn more.