Paid Search, Personalization, Mobile, and Geo-Marketing Are Just a Few Topics Covered by Misty Locke of Range Online Media
Co-hosts Brad Forsythe & Ray Schilens interview Misty Locke, President of Range Online Media and Chief Strategy Officer of iProspect. She has been named one of Fast Company Magazine’s Top 25 Women Business Builders and has advanced Range Online Media to become a leading search marketing and interactive agency. She has served as the president of Range Online Media since she co-founded the award-winning company in 2001. She has also led the company’s strategic direction and growth since its inception and through its recent acquisition by Aegis PLC.
Under her leadership, Jupiter Research named Range as having the highest average client satisfaction rating in the search marketing industry for the past four consecutive years. In 2010, Range Online Media was listed on the 30 Best Companies to Work for in Marketing and Media by AdAge. They’ve also won a 2009 OMMA Award for online advertising creativity in search marketing for Cole Haan, and SES Awards in 2009 for Best Use of Local Search for their work with Reliant Energy and in 2008 for Innovative Use of SEO with Nike. Additionally, Range Online Media was named to the 2007 and 2008 top 25 search marketing agencies in America by AdAge and to Inc. Magazine’s Inc. 5,000 list of fastest growing private companies in 2007 and 2008.
Locke is active on agency and search advisory boards for Google, MSN and Yahoo! and is passionate about creating an industry environment of accountability to marketers and consumers. At iProspect she is responsible for the organization’s strategic direction, as well as maintaining the firm’s industry relationships.
For the past three years Misty has been an active member of the Shop.org Board of Directors, a division of the National Retail Federation. She works with clients ranging from Journeys and Neiman Marcus to Cole Haan, GAP and Wyndham Hotels & Resorts to build successful search marketing and interactive strategies that are unique in design and implementation, yet built to scale and achieve each client’s individual business goals.
Misty Locke has published numerous articles for industry leading publications including OMMA Magazine, DM News, iMedia Connection and more. Locke is a regular speaker at influential industry conferences, including Luxury Interactive, Shop.org, Search Engine Strategies, Search Marketing Expo, eTail, WebmasterWorld, and ad:tech. Misty holds a BA in Corporate Communications from The University of Texas and makes sure to prioritize her schedule around Texas Longhorn home games.