Shocker Andy Nulman Describes How the Best Kept Secret of Surprise Is the Most Powerful Weapon in Your Marketing Arsenal

Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and snappy in dress, Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Taco Bell through the creation of innovative mobile content and applications. In 2006, Airborne was honored as North America’s 4th-Fastest Growing Tech Company in Deloitte’s Fast 500 ranking, one year after being sold to Japan’s Cybird Holdings for over $100 million. In 2008, he and Garner repurchased the company and are now the majority shareholders.

Prior to Airborne, Andy was best known for his 15-year tenure as CEO of Montreal’s renowned Just For Laughs International Comedy Festival, the world’s first and largest comedy event. From 1985 until 1999, he transformed it from a two-day show to a month-long cultural happening, attracting over 2 million visitors per year to see talent the likes of Jay Leno, Drew Carey, Jim Carrey, Jerry Seinfeld, Chris Rock, Ray Romano and Adam Sandler, and created/ Executive Produced over 150 Festival TV shows, in a variety of languages, all over the world.

An acclaimed and thought-provoking public speaker/showman, motivating and challenging Fortune 500 companies the likes of GM, Eveready/Energizer, 3M and Wal-Mart, Mr. Nulman has also written two best-selling books, “How To Do The Impossible” and “I Almost Killed George Burns.” Other accomplishments include being named one of the “Top 40 Under 40” business leaders by the Financial Post in 1997, being voted one of the Top 100 Montrealers of the 20th Century by the Montreal Gazette in 2000, and being honored as a distinguished recipient of the McGill Management Achievement Award in 2004.

In his spare time, Andy is also an oft-published author, inventive stage director, half-decent snowboarder, hot-and-cold hockey goalie, and prolific blogger on the art of Surprise in marketing (check him out all over this here blog). He sits on the Board of Directors of two companies, Sonomax Hearing Healthcare Inc. (TSX Venture: SHH), and the Groupe Juste Pour Rire, Inc.

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