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Are You Considerate of Your Customer's Time? Adrian Ott Says if Not, You’re Overlooking a Key Factor in Consumer Buying Decisions - The Advertising Show
 

Are You Considerate of Your Customer’s Time? Adrian Ott Says if Not, You’re Overlooking a Key Factor in Consumer Buying Decisions

Are You Considerate of Your Customer’s Time? Adrian Ott Says if Not, You’re Overlooking a Key Factor in Consumer Buying Decisions

Co-Hosts Ray Schilens and Brad Forsythe interview Adrian Ott, author of The 24-Hour Customer. Ardian is also the CEO of Exponential Edge Inc was called “one of Silicon Valley’s most respected (if not the most respected) strategists” by Consulting Magazine. She is author of the forthcoming book, The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy.As a consultant, she has worked with some of the most innovative Fortune 500 and start-up companies in the world to gain a market edge in today’s exponential economy. She writes a popular expert blog at Fast Company, and Chairs the Strategy & Growth Roundtable for the Harvard Business School Association of N. California. Prior to founding Exponential Edge, she was an executive at HP for 15 years and was recognized in an annual report for infusing HP with “new revenue streams, new technologies, and new business models.” She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.