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Author Brian Halligan Turns Your Online Approach Around From Pushing Messages Out to Pulling Customers In - The Advertising Show
 

Author Brian Halligan Turns Your Online Approach Around From Pushing Messages Out to Pulling Customers In

Author Brian Halligan Turns Your Online Approach Around From Pushing Messages Out to Pulling Customers In

Co-hosts Brad Forsythe and Ray Schilens interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to “get found” by qualified prospects and convert more of them into leads and customers.

His blog,blog.hubspot.com, ranks as one of the world’s top 100 marketing blogs, according toAdAge Magazine. Previously, Brian worked as a venture partner at Longworth Venture Capital and held senior sales and marketing roles at Groove Networks (acquired by Microsoft) and Parametric Technology Corporation. Holding an MBA from the MIT Sloan School of Management, Brian is a frequent lecturer at MIT and Harvard Business School on the science of selling and marketing. He also frequently speaks at conferences, such as the New Marketing Summit, Search Engine Strategies, and the Inbound Marketing Summit. He’s based in Cambridge, Massachusetts.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.