Jeremy Kent Provides the European View on Media, Marketing and Branding
Co-hosts Brad Forsythe & Ray Schilens interview Jeremy Kent, The Advertising Show’s London correspondent and CEO of The Brand Counsel, an integrated agency providing clients with advertising and PR support across the globe. The agency specialises in producing creative work that can be executed for simultaneous on and off-line campaigns. The company was founded in early 1999 and has achieved remarkable growth with early client wins including the BBC, Boehringer Ingelheim, Kraft Foods, and Teachers Group.
After completing his secondary schooling at Magdalene College School, Oxford, Jeremy spent time as an intern with the leading New York agency, EBW Advertising. By the early 90s, he was working with Pacific Grand Prix as its Marketing Director – seeking to position the team as a viable Formula 1 contender by attracting new commercial and media sponsors. In early 1993, he joined Key Communications Limited – Britain’s fastest growing PR company – as a Divisional Director. Initially he assisted then Key Communications Chairman, David Davis, establish and launch the company’s London and European operations.
Jeremy was then appointed to head Key 3D – a new integrated services division of the parent company serving Europe, Middle East & Africa along with the US and Canada. Key 3D provided traditional through-the-line integrated programmes harnessed to innovative TV and multimedia activities. The division became a major contributor to Key’s remarkable 260% growth in the three years to 1997 as Jeremy led teams that attained many major new accounts.
Jeremy is a senior communications and marketing professional with a proven track record of successful campaigns for a wide variety of clients in fast moving consumer goods, financial services and business-to-business environments.