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Tales From an Ad Exec Who Worked Alongside the Real Men ‘and Women’ of the Mad Men Era - The Advertising Show
 

Tales From an Ad Exec Who Worked Alongside the Real Men ‘and Women’ of the Mad Men Era

Tales From an Ad Exec Who Worked Alongside the Real Men ‘and Women’ of the Mad Men Era

Co-hosts Brad Forsythe and Ray Schilens interview Jane Maas, author of “Mad Women.” Jane began her advertising career at Ogilvy and Mather as a copywriter in 1964 and eventually became a creative director and agency officer, leaving in 1976 to become a Senior Vice President at Wells Rich Greene. She was named president of the New York advertising agency Earle Palmer Brown in 1988. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the “I Love New York” campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How To Advertise, first published in 1977, which is still in print and has been translated into 17 languages. Today, she serves as marketing consultant to a number of Fortune 500 companies and conducts marketing seminars for the Association of National Advertisers. Jane currently lives in New York City.