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Spot Runner President John Gentry Talks About Developing High-Quality, TV Ads For Local Markets And How To Reach Consumers In This Demographic - The Advertising Show
 

Spot Runner President John Gentry Talks About Developing High-Quality, TV Ads For Local Markets And How To Reach Consumers In This Demographic

Spot Runner President John Gentry Talks About Developing High-Quality, TV Ads For Local Markets And How To Reach Consumers In This Demographic

Co-hosts Brad Forsythe and Ray Schilens interview John Gentry, President of Spot Runner. With over 18 years of experience, Gentry has held a number of senior roles at both established and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the market leader in the prepaid debit card industry. He was one of the early employees of Overture Services, Inc., the originator of the paid search advertising model, where he served as senior vice president and general manager of the affiliate business, as well as vice president of sales. While there, he established the largest distributed search network on the Internet through partnerships with AOL, Microsoft and Yahoo and was instrumental in creating the category of “paid search advertising.” Gentry also served as executive director of distribution strategy for Disney/ABC Cable Networks where he was responsible for developing affiliate revenue programs. Previously, he was at Discovery Communications. Gentry holds a B.A. in Political Science from the University of California Los Angeles and an M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University.