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Author Ken Gronbach Explains How You and Your Clients Can Profit From the Coming Demographic Storm - The Advertising Show
 

Author Ken Gronbach Explains How You and Your Clients Can Profit From the Coming Demographic Storm

Author Ken Gronbach Explains How You and Your Clients Can Profit From the Coming Demographic Storm

Co-host Brad Forsythe interviews Ken Gronbach, author of The Age Curve. Ken is a nationally recognized expert and author in the field of Demography and Generational Marketing. He is a marketing guru who regularly provides counsel to large and small businesses across the U.S. He is an accomplished public speaker who engages audiences from many industries in public and private sectors throughout the country. Ken received his bachelor’s degree in communications and public speaking from California State University at Long Beach. The author of many published articles, he has also been interviewed and written about extensively by the Nation’s press.
An accomplished President and CEO, Ken has proven success in creating value, leading people and planning for the future. He led KGA Advertising for 21 years, growing it to a $40 million, 40-person marketing, advertising and merchandising machine. KGA Advertising brought success to a diverse roster of retail and consumer clients and was the acknowledged catalyst for their geometric growth. Bob’s Stores, a regional clothing chain in New England, grew from ten million in sales to over four-hundred million with Ken’s marketing direction. Other consumer and retail clients like Better Bedding Stores, Namco Pools, Vision Corner Eyewear, American Honda Motorcycle and Pilot Pen all experienced dramatic growth under Ken’s marketing guidance.

As leader of KGC Direct, Ken is internationally recognized for his uniquely accurate theories and his capability for predicting and forecasting marketing and societal phenomenon.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.