CEO Paul Rand Explains How to Know, Change, Target, Engage and Measure Your On-line and Off-line Audience

CEO Paul Rand Explains How to Know, Change, Target, Engage and Measure Your On-line and Off-line Audience

Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with
responsibility for overall client strategy and satisfaction as well as the
leadership and growth of the Zócalo Group team.

Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation
Officer at Ketchum as well as member of the firm’s global Executive Committee.
He also served as Director of Ketchum’s Global Technology Practice and Managing
Director of Ketchum Midwest. Paul has more than 20 years of strategic
communications experience, with expertise in corporate, industry analyst,
financial, crisis, employee, business-to-business, media and marketing

As the founder and CEO of Corporate Technology Communications (CTC), Paul led CTC into becoming the
Midwest’s largest independent corporate and technology communications firm and
among the most respected in the nation. Omnicom/Ketchum acquired CTC in June 2001.

In addition to his role at Zócalo Group, Paul also serves as President-Elect for the Word of Mouth
Marketing Association (WOMMA) and is widely regarded as a leading expert in
Word of Mouth / WOM Marketing and brand evangelism.

For 10 years, Paul taught as an adjunct faculty member at DePaul University’s Kellstadt Graduate
School of Business, teaching strategic planning and entrepreneurship. He is
currently on the Executive Committee of the Dean’s Board of Advisors. In
addition, Paul serves on the Membership Committee for the Economic Club of

Paul has been featured and/or quoted on WOM, business and communications issues in media including The
Wall Street Journal, the New York Times, Business Week, National Public Radio,
the Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other
outlets. He is a regular speaker and moderator for business and trade groups
and was named in BtoB Magazine’s Top 100 marketers in 2004 and 2006.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative