How Does MTV International Establish a Unified Brand Language Across 160 Countries Speaking 31 Different Languages? They Hire Matt Pyke
Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer.
Universal Everything was formed in 2004 as an ever-growing collective of designers, programmers, musicians and artists.
Working with everything from pencils to generative design, Universal Everything is a diverse studio at the crossover between design and art. With commissions ranging from packaging to stadium events, for clients from Apple, Audi and Nokia to the London 2012 Olympics. Our works have shown in galleries from the Victoria & Albert Museum – London, The Museum of Modern Art – New York to Colette – Paris.
Matt has lectured to audiences worldwide including D&AD President’s Lecture Series, Cambridge University and Apple stores across the USA.
Motivated by the pursuit of the new, creative research and development are central, leading to self-initiated pieces and unique projects for brands, galleries, collectors and consumers.
The Guardian newspaper listed the studio as one of the Top 50 designers in the UK.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.